SEGA announced that animated hit “Sonic Boom” will be available exclusively to Hulu in the United States. All episodes will become available to stream in English and Spanish beginning later this month only on Hulu. This comes just a few days after SEGA kindly, but firmly, asked fans to stop uploading the videos to YouTube.
As the exclusive online SVOD partner in the United States, Hulu acquires the rights to stream all episodes across various devices including set-top boxes, gaming consoles, mobile, desktop and tablet. This deal further showcases the demand for Sonic content and will provide kids and families access to the brand across platforms.
“We developed this series so that it would resonate with both old and new Sonic fans, and have seen tremendous success for our first-ever CG animated series,” said Ivo Gerscovich, SEGA’s chief brand officer and head of Sonic business. “As we move into Sonic’s 25th anniversary this year, we’re excited to build on the momentum of our TV, games and merchandising successes as we expand Sonic beyond games and into multiple entertainment categories.”
The series is rolling out to 100 countries this year, furthering exposure for the franchise and building affinity with consumers.
The Sonic Boom series has resonated with fans all across the globe appearing in premier festivals around the world. Top-rated episodes have been selected for screenings at the second annual Animation Day in Cannes, the 2016 TROMAnimation Festival in Brooklyn, New York, the 2016 Spike & Mike’s Festival of Animation which includes screenings at San Diego Comic-Con as well as the Annecy Animation Festival in France, the Kids First! Film Festival that will travel across the United States and the Karelian Children’s Film Festival in Russia.
Sonic the Hedgehog first appeared as a videogame character in June 1991, and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles, SEGA’s blue blur has gone on to enjoy incredible success beyond gaming in many areas, such as licensed goods, comics, film and animation.