BroadwayHD to offer BTS livestream during Tony Awards
If you want to give your Tony Awards party a little extra fun, BroadwayHD will be offering exclusive behind-the-scenes content during the telecast.
BroadwayHD is an official sponsor of the 70th Annual Tony Awards this year, it is also a presenting sponsor, and one that will offer an extra livestream to give viewers a peak behind the curtain at this year’s event.
BroadwayHD will join forces with the Tony Awards to stream extra behind-the-scenes video content during the CBS telecast of the awards, live from the Beacon Theatre. The stream will be available on BroadwayHD.com and TonyAwards.com on June 12, 2016 at 8:00 PM ET.
The Behind the Scenes Livestream will contain exclusive backstage content including first reaction interviews with award winners moments after they have received their Tony, real-time reactions as winners are announced and as casts prepare to perform onstage, pre-recorded content from dress rehearsals, and more.
Launched in October of 2015 by Broadway producers Stewart F. Lane and Bonnie Comley, who among them have nine Tony Award wins, BroadwayHD is on a mission to promote and preserve live theater, extending the reach of Broadway and Broadway-caliber shows to anyone, anywhere.
This sponsorship is the next step in furthering the brand’s mission by allowing viewers around the globe to get an even closer experience with The Tony Awards for the very first time.
“Celebrating the performing arts is extremely important to us, and we have admired how The Tony Awards has been doing just that for 70 years now. This partnership seemed like the perfect fit in order to continue our mission and we could not be more thrilled to provide our viewers with another unique way to experience the magic of Broadway,” said Lane and Comley.
“Through our partnership with BroadwayHD, we are able to share all of the magic, excitement and chaos that happens backstage on Tony night. For the first time ever, our fans – no matter where in the world they may be – whether on their couch or their mobile device – will experience intimate behind-the-scenes moments that will allow them to feel as if they are at the Beacon Theatre in New York City,” Charlotte St. Martin, President of The Broadway League, and Heather Hitchens, President of the American Theatre Wing, said.
This year the Tony Awards will be hosted by late night favorite James Corden. “I’m absolutely thrilled to be hosting the Tony Awards,” said James Corden. “Both times I’ve worked on Broadway have been amongst the happiest times of my professional life. I consider it a huge honor to be asked to host such an incredible night. It’s gonna be fun, I can’t wait to dust off my tap shoes!”
This year marks the 70th anniversary of the TONY Awards, which were first held on April 6, 1947 at the Waldorf Astoria’s Grand Ballroom. The ceremony is presented by Tony Award Productions, which is a joint venture of the Broadway League and the American Theatre Wing, which founded the Tonys.
The nominations for the 2016 TONY Awards were announced live from The Paramount Hotel on May 3, 2016, you can read the list of nominations here.