Fifth Harmony to perform live at 2016 Billboard Music Awards
The women of Fifth Harmony will be taking the main-stage at the Billboard Music Awards this year. The performance was confirmed by Billboard and dick clark productions this afternoon, the two companies announced that group will perform “Work From Home,” featuring Ty Dolla $ign at the event.
The “2016 Billboard Music Awards” will broadcast LIVE from T-Mobile Arena in Las Vegas on Sunday, May 22 at 8:00 p.m. EDT / 5:00 p.m. PDT on ABC.
This will also be the first year that Billboard Music Awards will air live on both coasts. This year’s show will be hosted by hip-hop artist Ludacris and Ciara.
Just like previous years, The Billboard Music Awards will showcase big performances, unexpected collaborations and much discussed pop-culture moments. Fifth Harmony join previously announced musical performers Justin Bieber, Celine Dion, DNCE, The Go-Go’s, Demi Lovato, Shawn Mendes, P!nk, Britney Spears and collaborations with Nick Jonas and Tove Lo.
As part of today’s announcement, Comcast’s Xfinity brand has officially announced its partnership with the “2016 Billboard Music Awards.” Users of Comcast’s Emmy Award-winning Xfinity X1 platform will have access to Xfinity On Demand content, a live stream of the red carpet, a special encore performance from Fifth Harmony immediately following the show, in addition to the live broadcast of the awards on ABC.
“Xfinity X1 is changing the way people experience music and live events on TV,” said Todd Arata, vice president of Brand Marketing at Comcast. “Through our partnership with the Billboard Music Awards, we’ll give viewers a ton of extra content that will make the experience of watching the show even better.”
To drive excitement leading up to the Billboard Music Awards, Xfinity customers will have access to a multitude of content, including clips of the most memorable moments in BBMA history, like acceptance speeches and red carpet interviews. Users can also watch #Road To Billboard, which offers year in review profiles of some of the biggest BBMA finalists and performers, all told through the lens of social media.
Other perks include hosted panel discussions revolving around all things music & BBMAs, featuring Adriana Costa, Laura Marano, AJ Gibson and Kingsley and the Style Guide with episodes hosted by George Kotsiopoulos, Jeannie Mai, Olivia Culpo and Lawrence Zarian.
“Providing exclusive content to our fans through Xfinity is a really exciting opportunity for us,” says Ariel Elazar, executive vice president of Brand Marketing and Digital Strategy at dick clark productions. “The Billboard Music Awards brings together so many big names in music, and having Xfinity on board to bring fans closer to this experience makes the show’s impact that much greater.”
Fifth Harmony’s latest single, “Work from Home,” featuring Ty Dolla $ign, is already breaking records ahead of the group’s upcoming sophomore album, “7/27,”set for release on May 27 from Syco Music/Epic Records. The track has earned Fifth Harmony their first top 10 hit on the Billboard Hot 100 and is the first song to reach the top 10 from a girl group since 2008.
During the song’s explosive debut week, “Work from Home” became the group’s highest debut on the Billboard Hot 100 chart, while also securing a spot as the number one most added record at radio and the fifth most downloaded song of the week.
Fifth Harmony’s record-breaking success on the charts adds to an already award-winning 2016, with the group’s first-time wins at the iHeartRadio Music Awards and People’s Choice Awards, their second win at this year’s Kids Choice Awards, and two wins at the Radio Disney Music Awards.
In 2015, Fifth Harmony released their debut album, “Reflection,”which debuted at No. 5 on the Billboard 200 and has since been certified Gold. “Reflection” includes two platinum records, “BO$$” and “Sledgehammer,” in addition to the quadruple-platinum success of the single “Worth It.”
The latter track, featuring Kid Ink, soared up the Billboard Hot 100 chart, catapulted to No. 4 on the Pop Songs airplay chart, and was certified 3 times platinum, making it the group’s highest-certified single to date. Named Group of the Year at the 2015 Billboard Women in Music event, Fifth Harmony closed out the year with honors at the MTV VMAs, MTV EMAs, MTV Fandom Awards, Teen Choice Awards, Kids’ Choice Awards, YouTube Music Awards and Radio Disney Music Awards.