Culture

Hi-C Ecto Cooler is coming back, to celebrate Ghostbusters

In the 80s you could enjoy some refreshing Ecto Cooler from a squeeze box out of your pantry whenever you wanted one. The product was discontinued as ‘Ghostbuster’ fandom subdued at the start of the millennium, but now it’s coming back in all its glory.

The green goodness of Hi-C Ecto Cooler is celebrating the return of the Ghostbusters franchise to the big-screen. This summer, the juice drink will officially return to store shelves for a limited time. Its resurgence comes after a 15-year hiatus, much to the delight of thirsty fans everywhere. As for Ghostbusters, that film will hit theaters on July 15, 2016.

“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”

Hi-C Ecto Cooler became a hit with kids back in 1987, it was a tie-in with the original Ghostbusters franchise which was popular in both animated and live-action forms. The drink’s immense popularity kept it around for more than a decade and kept people hydrated until it was discontinued in 2001.

Since then, popular online sites have cited Hi-C Ecto Cooler fondly in articles on ‘90s nostalgia, and have inspired vocal online fan groups. Those groups, along with some lobbying support from Sony Pictures, spurred The Coca-Cola Company to bring Hi-C Ecto Cooler back, just in time for the new Ghostbusters theatrical release this summer. The drink even made a cameo on the 80s nostalgia comedy “The Goldbergs” this year.

Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans. The cans are specially printed using thermal ink that turns a shade of slime green when the product inside is cold.

The Ghostbusters movie makes its long-awaited return this summer, rebooted with a cast of new characters. Thirty years after the original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth.

The film is produced by Ivan Reitman and Amy Pascal, and written by Katie Dippold & Paul Feig, based on the 1984 film “Ghostbusters,” written by Dan Aykroyd and Harold Ramis and directed by Ivan Reitman. The film will be released in theaters nationwide on July 15, 2016.

Tags : Sony Pictures