Amazon announced that the Amazon Fire, the company’s fastest-selling tablet, will now be available in new colors with more storage options.

Fire will be available in three new colors: magenta, blue, and tangerine, and with either 8 GB of internal storage for $49.99 or with 16 GB for $69.99 so that customers can take even more movies, TV shows, songs, books, apps, and games with them on-the-go.

The new Fire colors and storage options are available starting today at Fire Kids Edition will also be available with 16 GB of internal storage for just $119.99 starting today at

“Fire is the fastest-selling Amazon tablet ever, with millions sold since its launch,” said Kevin Keith, GM, Fire Tablets. “We’re excited to introduce Fire with bright new colors and even more storage—so that customers can enjoy a great entertainment experience on a fun, colorful tablet starting at less than $50.”

The Fire Kids Edition will also be getting new options. Already available in pink or blue, Fire Kids Edition is now also available with a green kid-proof case, and parents can also choose between a Fire Kids Edition with 8 GB or 16 GB of internal storage.

The Fire Kids Edition comes with one year of Amazon FreeTime Unlimited featuring over 10,000 age-appropriate books, videos, educational apps, and games, access to over 40,000 hand-curated YouTube videos and websites, and the same 2-year, worry-free guarantee—if anything happens to it. All customers have to do is simply return the tablet and Amazon will replace it for free.

The Fire Kids Edition is available with 8 GB for $99.99, and starting today, with 16 GB for just $119.99 at