E! Entertainment is banking on the rising popularity #RichKids celeb EJ Johnson. Currently called “EJ and the City,” the new series will premieres Sunday, June 19th at 11pm ET/PT following the “#RichKids” season finale.
The show is scheduled to be a six-part spin-off, the announcement comes on the heels of E! delivering significant primetime growth in first quarter 2016.
The series features glitz and glam from an all-new perspective as celebrity heir EJ Johnson, alongside his #Glamtourage — which includes sister Elisa Johnson, Samaria Smith, daughter of LL Cool J, and Persian real estate development heir Sanaz Panahi.
The premiere will directly follow the wedding of blogger Morgan Stewart and real estate mogul Brendan Fitzpatrick in the “#RichKids of Beverly Hills” season finale at 10pm ET/PT on E!
“We are excited to spin off another one of our hit franchises as we continue to expand on E!’s ongoing success as a reality powerhouse and fuel our ratings momentum,” said Jeff Olde, EVP, Programming and Development, E! “EJ continues to be a standout character on #RichKids, with his over the top personality and incomparable style, and now viewers will get a chance to follow him on a whole new journey as he embraces his new found self-confidence and works to build a brand that lives up to his family name.”
After dropping 180lbs, EJ has debuted a new figure that has given him the confidence to push his fashion risks even further and these style choices have not gone unnoticed by those ruling the fashion world. Ready for his next endeavor, this iconic fashion influencer will give viewers a #NoFilter look at life of a celebrity spawn turned multifaceted business mogul. Skyrocketing to TV and social media fame, EJ’s life is now full of romantic and professional prospects. He wants to do everything he can to make sure that anyone can wear whatever they want and be whoever they please with this new heightened self-confidence.
“EJ and the City” (working title) premieres on June 19th at 11pm ET/PT before moving to Thursday at 9pm ET/PT on E!
“EJ and the City” is produced by ITV Entertainment in association with GGTV and Leepson Bounds Entertainment. Gennifer Gardiner, David Leepson, Eric Kranzler and Doron Ofir are executive producers.