Gadgets

There are now over 100 Amazon Dash buttons to optimize your day

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Whether you need more paper-towels, coffee, vitamins, batteries or chips, the Amazon Dash button can re-order your favorite items with just a push of a button. The instant-order button has become quite popular with customers and brands alike since the Amazon Dash button was first released, and now works with thousands of items on Amazon.com.

Brands like Brawny, Charmin, Clorox, Doritos, Energizer, Gain, Honest Kids, L’Oreal Paris Revitalift, Lysol, Peet’s Coffee, Playtex, Purina, Red Bull, Seventh Generation, Slim Jim, Snuggle, Starbucks, Trojan, Vitamin Water, and more have joined the service, and more are on their way.

One year after announcing Amazon Dash Button (amazon.com/dashbutton), Amazon today more than tripled the lineup of brands available to its Prime members through the program. Members can now choose from over 100 Dash Buttons representing top-name brands across dozens of retail categories and thousands of products. With Dash Buttons, Prime members never have to worry about running out of everyday household essentials from coffee to condoms, and snacks to soda. When a customer sees supplies running low, they simply press a Dash Button to order.

“We’re thrilled with the positive response we’ve seen for Dash Buttons—and we heard loud and clear from customers that they wanted more brands, more categories, and more products in the program. We’re excited to now offer over 100 Dash Buttons representing top-name brands across dozens of retail categories and thousands of product options,” said Daniel Rausch, Director of Amazon Dash. “Prime members are using Dash Buttons at an increasing rate—over the last three months, Dash Button orders have grown by more than 75%. Customers are using Dash Buttons more than once a minute, helping ensure they never run out of their everyday essentials.”

“PepsiCo is always looking for new and innovative ways for shoppers to engage with our brands…the Dash Button was one of those unique opportunities,” said David Orr, Global Customer Lead, PepsiCo. “We have been very pleased with shopper feedback and engagement since the launch and look forward to expanded learnings moving forward.”

“Dash Button makes shopping easy, and fun. We’ve seen great engagement from our customers and are excited to bring more brands to the Dash Button lineup, including favorites like Lysol, Airborne and Air Wick,” said Taryn Mitchell, Global VP Digital Sales, RB.

Dash Buttons are available to Prime members for $4.99 each, and they’re essentially free—with the first order through a Dash Button, members receive a $4.99 credit to their Amazon account.

When a customer is running low on one of their everyday essentials, they can simply press a Dash Button to automatically reorder the item at the same low prices they find sold by Amazon online and with free Prime shipping. Customers receive a notification with every order and can change the product purchased through their Dash Button anytime. Prime members can order Dash Buttons at amazon.com/dashbutton.