When it first debuted back in 1979, “Alien” was one of the best horror-thrillers on the market. It’s been almost 20 years since that film premiered, but the film’s ongoing success garnered the franchise millions of fans across the globe.
Twentieth Century Fox Consumer Products announced today that it will be celebrating all things ALIEN with a special 24 hour, fan-focused social media event on April 26th. The date is a nod to LV-426, the planet from the iconic ALIEN films.
ALIEN DAY (which will be using the #AlienDay426) will encompass a wide range of executions including nationwide screenings, never-before-seen consumer product activations and the kickoff of the ALIEN: Ultimate Trivia Challenge. That challenge will allow fans to test their ALIEN knowledge – with the chance to win memorable prizes every 42.6 minutes on Twitter.
In regards to the announcement, Jeffrey Godsick, President of Twentieth Century Fox Consumer Products stated: “The ALIEN franchise holds a special place not only within the universe of Fox but with movie enthusiasts across the galaxy.” Godsick added, “We noticed that fans of the ALIEN films were starting to rally around the calendar date of April 26th — given the connection to the planet LV-426. Quite simply, it gave us the idea to do something special on this day; to officially mark the occasion alongside fans and to build excitement online, in stores and once again, in theaters.”
The ALIEN film series starring Sigourney Weaver (Ellen Ripley) and directed by legendary auteurs Ridley Scott, James Cameron, David Fincher and Jean-Pierre Jeunet, is one of the most enduring horror sci-fi action franchises of all time. Winning multiple Academy Awards, these incredible films have spawned countless consumer product lines and launches — from apparel to video games to comic books and more.
The highly-anticipated ALIEN: COVENANT, directed by Ridley Scott and starring Michael Fassbender, will be released in August 2017 by Twentieth Century Fox.
Fox Consumer Products has teamed with an impressive portfolio of licensing partners; showcasing everything from unique apparel to exclusive comic books to high-end collectables. One of the most-requested licensed products, the Reebok Alien Stomper (shown above) worn by Sigourney Weaver as Ellen Ripley, as well as the mid tops worn by Lance Henrikson as the Android Bishop, are being released by Reebok in limited edition to mark ALIEN DAY.
The iconic movie sneakers will be available beginning April 26th at Reebok.com and select Reebok stores worldwide. Other ALIEN products include the first ever Lieutenant Vasquez (Jenette Goldstein) and Newt (Carrie Henn) figure; as well as the release of a Kenner toy-Inspired Ellen Ripley figure. There will also be an ALIENS Queen & Power Loader and Ripley figure set in the tradition of their wildly popular ReAction retro action figure series from Funko LLC.
Dark Horse Comics will expand Brian Wood and Tristan Jones’ ongoing ALIENS comic book series with exclusive covers for participating retailers and a deluxe 30th anniversary hardcover version of the original ALIENS series from 1986. Titan Books will also launch a brand-new novel Alien: Invasion (The Rage War book 2) by Tim Lebbon.
On Audible, the service will release a brand new audio drama, Alien: Out of the Shadows – starring Rutger Hauer (Blade Runner and Batman Begins) in his first audio role, Matthew Lewis (Harry Potter film series) and Corey Johnson (The Bourne Ultimatum) is a terrifying fight for survival and an intense struggle between human and artificial intelligence.
In addition, the Alamo Drafthouse is producing a nationwide screening program on April 26th returning the ALIEN franchise to theaters across the country. In over 20 cities, including Austin, New York, Los Angeles and Dallas, participating Alamo locations as well as partner venues will showcase a double-feature presentation of ALIEN and ALIENS. I
In Alamo locations, each pre-ordered ticket includes a Mondo-designed ALIEN T-shirt, released exclusively for the event screenings. Additionally, the screenings will be accompanied by exclusive ALIEN merchandise—including apparel, accessories, posters and records—from pop-culture company Mondo. Tickets go on sale tomorrow, to find a full list of participating theaters, visit AlamoAliens.com.