Tinder is already many people’s go-to ap for casual dating and soulmate searching, but a new acquisition could make it the primary contact sharing service as well.
Tinder calls itself “the world’s most popular app for meeting new people,” and with all of those individuals sharing and meeting, it makes sense for the app to allow an easier way to distribute contact information.
The app announced today that it has acquired Humin, a contextual relationship and contact management platform.
Under the terms of the agreement, Tinder acquires Humin’s technology and IP. In addition, Humin leadership and many members of the team will work for Tinder on an ongoing basis. Humin co-founders Ankur Jain and David Wyler will join Tinder’s team as VP of Product and VP of Partnerships, respectively, leading an exciting new product initiative, which leverages the IP and experience gained at Humin.
Humin’s products include Humin Contacts, the app that allows you to hold your contacts in one convenient app, and Knock Knock, an easy way to connect, chat and swap contact information with people around you.
“It’s clear that the team deeply believes in our vision and future plans,” said Sean Rad, Founder and CEO of Tinder. “We’re excited to leverage their experience and IP to accelerate our product roadmap along with some other exciting projects we have in the works.”
“After meeting Sean in Dublin, it became abundantly clear that we were both fighting for the same thing,” said Ankur Jain, co-founder at Humin. “We wanted to use technology to get people off their phones and building relationships in the real world. By joining Tinder, we are able to solve these problems at an unprecedented scale.”
The strategic acquisition comes as Tinder expands its leadership team to better position the company as it continues its rapid growth. Tinder has become a social-media phenomenon since it launched in 2012. The app is used in over 196 countries around the world, and is a top 10 lifestyle app in more than 110 countries. In 2015, the company introduced Tinder Plus, giving users access to premium features like Rewind and Passport. Each day, “26 million matches are made on Tinder with more than 10 billion matches made to date,” according to the company.