At Apple’s highly anticipated press-event today, the company introduced several new installments to the company’s product line, including the new iPhone SE. Apple’s popular Smartwatch got a new price-cut, after the announcement the iWatch will now start at just $299.
The iPhone SE will be the most powerful phone with a four-inch display, offering the same aluminum design and matte-chamfered edges that the latest iPhone 6s has offered, with a color-matched stainless steel Apple logo.
The new phone will come in four metallic finishes, including the extremely popular rose gold option. More importantly the iPhone SE will offer the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus, it will offer amazing speeds, longer battery life, faster wireless, a 12-megapixel iSight and will also include the popular Live Photos feature. The camera will be able to capture 4K video, and will offer Touch ID and Apple Pay.
“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE.”
The 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two times faster CPU and three times faster GPU performance compared to iPhone 5s, all with gains in energy efficiency for improved battery life.
M9, Apple’s next-generation motion coprocessor, is integrated into A9 allowing more features to run all the time at lower power, including “Hey Siri” without having to pick up your iPhone, and a range of fitness tracking capabilities like measuring your steps and distance.
iPhone SE users can browse, download and stream content even faster with Wi-Fi up to three times and LTE up to 50% faster than iPhone 5s. The iPhone SE also includes more LTE bands for better worldwide roaming and supports Voice over LTE and Wi-Fi calling for high-quality wideband calls.
The phone will also offer the new Night Shift feature, which uses your iPhone SE’s clock and geolocation to automatically adjust the colors in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.
iPhone SE has an advanced 12-megapixel iSight camera featuring Focus Pixel technology for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharper, more detailed photos like the ones shot on iPhone 6s.
With Live Photos on iPhone SE, customers can go beyond snapshots to capture moments in motion and relive unforgettable memories with sound. Live Photos are beautiful 12-megapixel photos that, with just a touch, reveal the moments immediately before and after the shot was taken, so users can enjoy a living memory rather than an instant frozen in time.
The iPhone SE will be available in space gray, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at $399 (US) from Apple’s retail stores, Apple.com, Apple Authorized Resellers and select carriers, or for 24 monthly payments starting at $17 (US) exclusively at Apple’s retail stores in the US.
As part of the newly-announced Trade Up with Installments program at Apple stores in the US, customers can also purchase iPhone SE for as low as $10/month for 24 months.
As for the new iPad Pro, Apple introduced a brand-new 9.7-inch iPad Pro version this afternoon. The device weighs under one pound, and it features a new pro Retina display with greater brightness, wider color gamut, lower reflectivity, Night Shift and the new True Tone display technology to dynamically adjust white balance.
The new iPad Pro offers a 64-bit A9X chip, and it also features a four-speaker audio system. The device also offers a new 12-megapixel iSight camera for shooting Live Photos and 4K video, as well as a 5-megapixel FaceTime HD camera.
The iPad Pro offers faster wireless technologies, and will support the Apple Pencil and customers can even grab a Smart Keyboard cover that was designed to fit the new 9.7-inch iPad Pro model.
“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.”
“People don’t realize how much hand drawing is needed to produce computer animation,” said John Lasseter, Chief Creative Officer, Pixar and Walt Disney Animation Studios. “iPad Pro and Apple Pencil are the closest we’ve ever been able to get in the digital world to actually drawing on paper.”
“I’ve done everything including designing the latest cycling collection on iPad Pro,” said Alex Valdman, Head of Design for Rapha. “It goes with me everywhere, and has not only replaced my laptop, but my paper notebook as well. For the Rapha design team, iPad Pro will become standard issue.”
“At Citi, iPad Pro is truly transforming how we work,” said Stephen Gates, U.S. Head of Design for Citi Global Consumer Banking. “iPad Pro and Apple Pencil have played a huge part in the new Citi Design team’s work to create new innovative customer experiences. We use iPad Pro for sketching out new design concepts, presenting our work, answering our emails, working with our design files on Adobe Creative Cloud and participating in FaceTime meetings with our other design teams all over the world.”
The 9.7-inch iPad Pro features True Tone display, which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience.
The advanced Retina display is 25% brighter and 40% less reflective than iPad Air 2. The new model uses the same wider color gamut as the iMac with Retina 5K display, delivering 25% greater color saturation for more vivid colors.
The new iPad Pro is 6.1mm thin and weighs just under one pound, and offers the A9X chip with third-generation 64-bit architecture.
iPad Pro has an advanced 12-megapixel iSight camera sensor featuring Focus Pixels for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharp, detailed images, 63-megapixel panoramas and Live Photos.
A True Tone flash improves low light shots and document scanning. The new iSight camera shoots 4K video, making the new iPad Pro the perfect device to shoot, edit and share pro-quality video. The improved 5-megapixel, front-facing FaceTime HD camera makes the new iPad Pro perfect for videoconferencing or connecting with loved ones.
The four-speaker audio has built-in sensors that automatically adjust and optimize the audio no matter which way you’re using it. iOS 9.3 also adds support for playing video encoded with Dolby Digital Plus audio streams with support for multichannel output using the Apple Lightning® Digital AV Adapter.
The Apple Pencil and Smart Keyboard, available for purchase separately, will both work with the iPad Pro. A new Lightning to SD Card Camera Reader and Lightning to USB 3 Camera Adapter will allow users to download photos and videos from a digital camera straight to the iPad Pro, while a new Lightning to USB-C Cable and Apple’s 29W USB-C Power Adapter enable faster charging.
The 9.7-inch iPad Pro comes in silver, space gray, gold and a new rose gold metallic finish, and starts at $599 (US) for the 32GB with Wi-Fi model and $729 (US) for the 32GB Wi-Fi + Cellular model.
Both iPad Pro sizes are available in offerings of 32GB, 128GB and a new 256GB capacity, the highest of any iOS device.
The 9.7-inch iPad Pro will be available to order beginning Thursday, March 24, from Apple.com, and in Apple’s retail stores, through select carriers and Apple Authorized Resellers on Thursday, March 31st.
More info on products announced today can be found on Apple.com