Gadgets

Roku’s first 4K UHD Insignia line starts at $400

Roku announced the pricing and availability of the company’s first 4K UHD Insignia Roku TV models, which are available for purchase exclusively from BestBuy starting today and will be available in Best Buy stores nationwide early next month.

The 4K UHD Insignia Roku TVs will feature the popular Roku operating system (Roku OS) with more than 3,000 streaming channels in the US, including 10+ streaming channels that offer 4K UHD content.

“Best Buy is the destination for all the latest in TV technology,” said Luke Motschenbacher, Best Buy’s vice president for televisions. “With the new 4K UHD Insignia Roku TVs, the 4K viewing experience is now available to more of our customers than ever.”

The new 4K UHD Insignia Roku TVs have a thin bezel design and include features unique to the Roku platform that are specifically designed to enhance the 4K UHD viewing experience, including Roku’s 4K Spotlight Channel and a 4K UHD category within the Roku Channel Store.

The 4K UHD Insignia Roku TV models are available in 43”, 50” and 55” screen sizes and are equipped with a powerful quad-core processor and fast 802.11ac dual-band Wi-Fi to ensure a smooth 4K UHD streaming experience. The 4K UHD Insignia Roku TV models comply with the Consumer Technology Association (CTA) certification requirements to bear CTA’s 4K Ultra HD Connected logo.

“These new TVs combine excellent picture quality and resolution with an easy to use smart TV experience that is truly unique to Roku TV – all at an affordable price,” said Chas Smith, SVP and general manager Roku TV & Players. “Customer response to the HD Insignia Roku TV models has been tremendous and we expect that same enthusiasm for these new TVs as consumers look for a great 4K UHD smart TV.”

Roku TV features an easy to navigate, customizable home screen that places streaming channels alongside consumers’ other TV entertainment choices, such as a game console, cable box or Blu-ray player. Unlike other smart TVs, consumers don’t have to cycle through inputs or navigate menus to access their entertainment. With Roku TV, they can watch a live sports event, stream their favorite show or stream their favorite music all from their home screen.

The new 4K UHD Insignia Roku TVs can be controlled with the simple and intuitive remote control or through the free Roku Mobile App for iOS and Android. Consumers can use the Roku Mobile App to quickly access features such as the Roku Feed, Play On Roku — to share personal video, photos and music, directly from a mobile device to the Roku TV — and voice search. In addition, consumers can cast video from the Netflix and YouTube mobile apps to the TV.

Models and Pricing

The new 4K UHD Insignia Roku TVs are available in the following screen sizes and prices in the US:

43″ LED 4K Ultra HD Insignia Roku TV (NS-43DR710NA17): $399.99.
50″ LED 4K Ultra HD Insignia Roku TV (NS-50DR710NA17): $499.99.
55″ LED 4K Ultra HD Insignia Roku TV (NS-55DR710NA17): $649.99.

The 4K UHD Insignia Roku TVs are also available in 43” and 50” sizes at Best Buy stores in Canada and on BestBuy.ca.