PBS draws 9.6M viewers with Downton Abbey series finale
The numbers are in and PBS should be very pleased. PBS and WGBH announced that the March 6 series finale of “Downton Abbey” on MASTERPIECE captured an average audience of 9.6 million viewers, this according to Nielsen Fast National data, across PBS stations nationwide.
Sunday night’s viewership was 14% greater than the Season 5 finale, which had 8.4 million viewers in March 2015, and was the most-watched finale of any season. “Downton Abbey” is a Carnival Films/MASTERPIECE co-production.
“These six seasons of ‘Downton Abbey’ have truly been a fantastic ride for all of us in the public television family,” said PBS president and CEO Paula Kerger. “A sincere thank you to Carnival Films, MASTERPIECE, Gareth Neame and Julian Fellowes, and all of our member stations for their part in this tremendous success. Most of all, thank you to all of the loyal viewers whose enthusiasm and engagement with the show made ‘Downton Abbey’ a global sensation.”
“It’s incredibly hard to say good-bye to a show that has brought so much pleasure to so many people,” said MASTERPIECE executive producer Rebecca Eaton. “A huge thanks to everyone at ‘Downton’ — upstairs and downstairs, on-screen and behind-the-scenes. You’ve given us a historic piece of television. And, American viewers, please rest assured that, even after the sun sets on ‘Downton Abbey,’ MASTERPIECE will continue to shine on with the very best of British drama!” MASTERPIECE is presented on PBS by WGBH Boston.
“So that’s it. The TV journey for ‘Downton’ has come to an emotional end, but what amazing ratings,” said Gareth Neame, executive producer of “Downton Abbey” and managing director of Carnival Films. “We’re thrilled that a show no one could have predicted would have been such a huge hit in the U.S. as well as a global phenomenon went on to become so beloved and garner such a huge audience for its final season. On behalf of all the actors, producers and crew I would like to thank our many millions of fans in America for coming with us on this remarkable adventure.”
Since its debut in 2011, “Downton Abbey” has been one of the most honored series on television, with 12 Emmy wins, three Golden Globes, four Screen Actors Guild Awards, two Producers Guild Awards and four BAFTAs. It’s the top PBS drama of all time and the most popular series in MASTERPIECE history.
On Sunday, more than 25,400 people sent 66,400 tweets about “Downton Abbey” on MASTERPIECE on PBS, yielding 7.5 million impressions according to Nielsen. Overall, the final episode was the most tweeted episode of the season and was the #2 most social program during primetime excluding sports events and sports related programming, ranked on unique authors.
“Downton Abbey, The Final Season” is the most streamed season of the series with 12.4 million streams across all PBS digital platforms as of March 8th. This is 16 percent more total streams year-over-year compared to the same time period during season five (Source: Google Analytics). The series finale of “Downton Abbey” will be available to stream for free through March 20 on PBS.org, via the PBS apps for iOS and Android devices and via station-branded digital platforms including Roku, AppleTV, Amazon Fire TV and Chromecast.
The MASTERPIECE website, which takes viewers into the world of “Downton,” has reached more than 7 million unique visitors since January 1, 2016. Visitors can watch exclusive behind-the-scenes clips and interviews with the cast, flip through show imagery, listen to podcasts and take character quizzes.
To engage enthusiastic viewers in the final season, local PBS stations held 344 preview screenings and 76 finale screenings, drawing nearly 100,000 attendees. These events ranged from intimate gatherings at major donors’ homes to large tea parties and showings at stations to extend the excitement of the series through communities across the country.
Additionally, MASTERPIECE’s newly launched podcast, MASTERPIECE STUDIO, has been listened to more than 1.5 million times in just over two months, and has ranked as high as #12 on iTunes’ top podcast chart.
Episodes of “Downton Abbey, The Final Season” can be purchased digitally through iTunes, Amazon Video, VUDU and Google Play.
“Downton Abbey” is a Carnival Films/MASTERPIECE co-production written and created by Julian Fellowes. The series is executive produced by Gareth Neame, Julian Fellowes, Liz Trubridge, and Nigel Marchant. Chris Croucher is the producer. The executive producer for MASTERPIECE is Rebecca Eaton. The senior series producer for MASTERPIECE is Susanne Simpson.