Kendall & Kylie are the latest celebrities to launch a mobile game via Glu Mobile, the app is now available on the App Store and Google Play. Featuring the voices, likenesses, and exclusive video messages from Kendall and Kylie Jenner, the game allows players to interact with the sisters as friends and mentors as players work to realize their creative and career aspirations. Advanced character customization lets players pick and change their unique style, then share their content to grow followers, just like many of their fans hope to do in real life.
“Kendall and Kylie Jenner’s combined social followers have more than doubled to over 150 million* since Glu’s original partnership announcement, showcasing their tremendous impact on pop culture,” said Niccolo de Masi, Glu Chairman and CEO. “The global awareness of each of their personal brands makes them great partners for mobile gaming.”
“We’ve developed Kendall & Kylie in close collaboration with both sisters,” continued de Masi. “The result is a title that represents each of their personalities, likes, dislikes, style, and humor. The colorful, yet edgy and unexpected game features innovative social components, engaging storylines, and personal touches from Kendall and Kylie we expect their fan base will enjoy.”
“When Kylie and I were approached with the opportunity to create our own mobile game, we both jumped at the chance,” said Kendall Jenner. “We grew up playing console and PC games so we feel really lucky to have a game of our own!”
“It was so much fun to be a cameo in Kim’s mobile game last year,” said Kylie Jenner. “Seeing all the hard work it takes to build a game from the ground up has been an awesome experience. I love the way it turned out and I can’t wait for everyone to play!”
The two sisters are the latest celebs to add mobile games to their arsenal. The Jenner sisters got their start on “Keeping up with the Kardashians,” and are quickly becoming entrepreneurs in their own right.
Kendall Jenner has quickly gained ground as a high fashion model, most recently gracing the runway for several designers at New York Fashion Week 2016. She is also the face of several global ad campaigns for worldwide renowned fashion brands and a major cosmetic line.
Kylie Jenner frequently appears on covers of leading fashion and culture publications and serves as ambassador for several clothing and beauty brands. Recently Kylie announced the expansion of her makeup line, Kylie Cosmetics, which includes the critically acclaimed Lip Kit by Kylie Jenner. Launched in December 2015, the Lip Kit by Kylie Jenner received a sellout customer response. Together, the sisters recently debuted the Kendall + Kylie brand. Their first Spring 2016 ready-to-wear collection is available now at several high-end retailers.