Deadpool sets $27.5M record for IMAX in February
FOX’s R-Rated “Deadpool” has been an outstanding success, and not just for FOX Studios. The IMAX Corporation and Twentieth Century Fox announced today that “Deadpool,” directed by Tim Miller and starring Ryan Reynolds, pushed IMAX theatres into a record-setting $27.5 million four-day global debut.
Deadpool now stands as the highest-ever opening in February for an IMAX film, surging past this month’s previous global record-holder, Robocop, as well as the highest IMAX opening for both an R-rated and 2D film globally, surpassing 300: Rise of an Empire and The Dark Knight Rises, respectively.
Deadpool also set both domestic and international IMAX records for February, grossing $18.6 million in four days on 374 IMAX domestic screens, with $8.9 million (same period) from 232 international sites.
Individual overseas highlights for Deadpool in IMAX included such markets as Hong Kong, which delivered a stellar per-screen average of $144,000 on four screens through Sunday, Taiwan and the U.K. Other noteworthy territories included France, Singapore and the Netherlands.
“We tip our hat big time to our partners at Fox, director Tim Miller and the whole Deadpool team for crafting such a hugely innovative and entertaining movie-going experience and for executing one of the most successful and creative theatrical campaigns in recent memory,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “We are excited to have been a part of this record-setting global opening, and we look forward to continued shared success with Fox on a worldwide scale in 2016.”
The IMAX release of Deadpool is shown in its digitally re-mastered format, which includes the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology.