Iskra Lawrence joins #AerieREAL unretouched marketing campaign
Aerie, the popular intimates and loungewear brand, officially announced that Iskra Lawrence is the new #AerieREAL Role Model. For the last year, the British-born model and NEDA (National Eating Disorder Association) advocate has appeared in unretouched intimates, loungewear and swim Aerie campaigns. A champion for body positivity and acceptance, Iskra shares her message with her 1M Instagram followers and through her Runway Riot platform to empower young women to love their real selves.
In her new role as the #AerieREAL Role Model, Iskra will appear at the upcoming pop-up truck touring US colleges February 28 – March 20, 2016, in stand-alone Aerie stores to meet and greet customers and at brand events nationwide to bring exciting experiences directly to Aerie girls. She will also share her fitness and lifestyle tips as well as seasonal product favorites and her personal #AerieREAL story on aerie.com.
“Aerie shares my values in uplifting women, building their confidence and embracing the unique qualities that make us all beautiful,” comments Lawrence. “I am honored to be the #AerieREAL Role Model and to continue representing their brand message.” Hear more from Iskra about her experience living the #AerieREAL message here.
Since the launch of #AerieReal in 2014, the brand has boldly stopped retouching models and has been innovative in the intimates and swim space. Aerie featured Emma Roberts in an unretouched intimates campaign for Fall and Holiday 2015, and partnered with Gray Malin to shoot a grand-scale unretouched selfie atop Miami Beach, featuring hundreds of real women in Aerie swimwear.
Iskra joins #AerieREAL alumnae Barbie Ferriera, Eli Almeida and Ally Walsh, all of whom have proudly gone unretouched for previous Aerie campaigns.
“Aerie is about embracing and celebrating the real you; Iskra embodies our mantra of challenging conventional standards through her unique beauty and vibrant personality,” states Aerie Global Brand President, Jennifer Foyle. “We are thrilled to bring her to the forefront of our campaigns.”
Aerie invites customers to join the conversation and share what makes them #AerieREAL for a chance to be featured on AerieReal.com.