Culture

Rihanna’s “ANTI” gives Tidal a much needed boost

It looks like Rihanna’s newest Album is helping the Tidal music-service, which has seen sluggish subscriptions since it’s release. The new single “Work” (featuring Drake) is number 1 in 91 countries and the album hit 1M downloads in just 14 hours after it was released.

Rihanna surprised fans last night with the much-anticipated release of her eighth studio album. The collaboration between Rihanna and Samsung throughout ANTIdiaRy culminated in the gift of download codes for fans, and since the album’s release just 14 hours ago, TIDAL has fulfilled more than 1 million downloads.

All redemption codes have now been redeemed, with the supply of complimentary downloads now being fully depleted. The company said in a statement, “Rihanna, Samsung and TIDAL would like thank the more than 1 million Navy fans who have downloaded ANTI and made it an overnight success, exceeding expectations.”

To-date Rihanna has sold 54 million albums and 210 million digital tracks worldwide, making her the top-selling digital artist of all time. She is also the most viewed artist on Vevo/YouTube with over 7 billion views and 23 Vevo certified videos. That’s more than any other artist out there.

While the single “Work” (featuring Drake) is number 1 in almost 100 countries on its first day of release, it was also the most heard song on the more than 1,200 stations monitored by Nielsen Music for the Billboard Hot 100.

The single garnered the largest audiences for the day, attracting 23.4 million audience impressions, derived from more than 2,300 first-day plays. As a result, he 23.4 million in audience for “Work” for the day bested runner-up Justin Bieber’s “Sorry” (21.7 million) and third-ranking Adele’s “Hello” (20.9 million).

While the gift download period has now expired, the album is still available for streaming on TIDAL; since last night, ANTI has already been streamed nearly 14 million times.