Zendaya is the new face of CoverGirl
Zendaya is adding another role to her budding portfolio of clients, the popular actor, performer and model has been chosen as the fresh new face COVERGIRL cosmetics.
“I am so honored to join the company of a roster as celebrated and diverse as COVERGIRL’s,” says Zendaya. “I can’t wait to share some of my own beauty tips with fans, and work alongside COVERGIRL to continue empowering girls and women to celebrate their individuality.”
In a statement released with the announcement the company talked about Zendaya’s style saying, “Evident in her versatile style, Zendaya isn’t afraid to color outside the lines, whether she’s working on her latest musical collaboration, trying a new beauty look on the red carpet, or speaking her mind through the inspiring words she shares with her fans.”
The company went on to say, Her ability to distinctly stand out is a key reason that so many girls and women look up to her, not only as a beauty icon, but also as a role model. Zendaya is redefining #goals for this generation and showing the world what it means to be a girl boss – smart, in control and unapologetically herself.”
“Watching Zendaya’s work and authentic conversation with fans in social media was truly inspiring to us at COVERGIRL,” says Esi Eggleston Bracey, Executive Vice President, Global Color Cosmetics, P&G. “She is not afraid to stand up for what she believes, and makes no apologies for who she is – we love her energy, confidence, and willingness to experiment and express herself with makeup. I know that together, we will do big things and help evolve the perception of beauty today.”
Zendaya is hitting CoverGirl with the hopes of women to embrace their uniqueness, “whether that means trying the latest out-there beauty trends, or being outspoken about the things that matter to you,” the company adds.you.
Zendaya’s first ad will launch live during the 58th Annual GRAMMY Awards airing on CBS on Monday, February 15, featuring a new line up of COVERGIRL products – Plumpify Mascara by blastPRO, truNAKED shadow palette and liners and Colorlicious Oh Sugar Lip Balm. Then, coming summer 2016, Zendaya will be the face of COVERGIRL’s cornerstone collection – the iconic line of Clean products – plus a new mascara.
Zendaya is an actor and platinum-selling recording artist, she currently stars and co-produces the Disney Channel’s hit spy comedy “K.C. Undercover,” and is working on the follow up to her self-titled debut album, which yielded the platinum-certified single “Replay.” An NAACP, BMI and Teen Choice Award nominated entertainer, Zendaya has performed around the world, including at the White House.
In 2015, Zendaya was named one of “this year’s emerging style icons” by Harper’s Bazaar and invited to attend Vogue’s prestigious Met Gala.
Outside of entertainment, Zendaya is committed to a bevy of philanthropic work. She is an ambassador for Convoy of Hope, served as the Trick-or-Treat for UNICEF spokesperson last fall, and has worked with Make-a-Wish Foundation and Keep A Child Alive.