The new PBS drama “Mercy Street” opened to relatively strong ratings for the network, PBS President and CEO Paula Kerger revealed a few key KPIs at her Executive Session at the Television Critics’ Association Press Tour this afternoon.
In the premiere episode, “Mercy Street” garnered a 2.2 rating with a persons 2+ average audience delivery of 3.3 million. That’s a pretty significant start, considering that the series’ household rating is 16% higher than SHERLOCK Season 3 “His Last Vow” on MASTERPIECE. The series stars Josh Radnor and Mary Elizabeth Winstead.
The premiere on Sunday also trended nationally on Twitter for more than two hours.
“I’m thrilled with Sunday night’s audience numbers across PBS member stations,” said Beth Hoppe, Chief Programming Executive and General Manager, General Audience Programming, PBS. “MERCY STREET has been a labor of love from the beginning working with an amazing team of executive producers, directors and actors. I look forward to engaging even more fans over the coming weeks as it’s discovered online through PBS station websites.”
Additionally, PBS made the MERCY STREET premiere available for digital streaming ahead of the January 17th broadcast debut. The early release offered nearly 200,000 streams from January 14th to 17th, making it the number one digital premiere ever for PBS.
The digital premiere included all PBS and station digital platforms such as PBS.org, PBS apps for iOS, Android, FireTV, ROKU, Apple TV, Xbox 360 and Windows 10, as well as through partners including Amazon, iTunes, GooglePlay and Vudu.
The early digital premiere is not the only way PBS is building interest in MERCY STREET online. MERCY STREET has an extensive web presence, with historical information, behind-the-scenes extras, show quizzes and an episode blog — all available at pbs.org/mercystreet. As of the premiere, nearly 300,000 users have visited the MERCY STREET section of PBS.org.
PBS stations hosted more than 30 screening events across the country, many to sold out and standing room audiences, further promoting the series to an emerging fan base.