Culture

David Bowie breaks Vevo record with 51M views in a single day

Even after his death David Bowie continuous to break records and push the envelope. The late singer, writer, performer and actor, made Vevo History this month by breaking 51 million video-views in a single day. The previous holder was Adele. It was just this past week that Bowie’s family confirmed that the actor had passed away following a battle with cancer. Bowie was 69 years-old at the time of his death, which spurred an outcry of solace, remembrance and tributes from his fans all around the world.

The record-breaking numbers were confirmed by Vevo, the popular all-premium music video and entertainment platform, the company announced that the David Bowie’s catalog drew 51M views on January 11th , the most views for any artist in one day in Vevo history. The previous record holder for same day views was Adele, whose catalog garnered 36M views when “Hello” premiered on October 23, 2015.

Vevo has over 60 videos spanning multiple decades of David Bowie’s career with early hits including “Space Oddity” and “The Jean Genie,” all the way to his most recent releases “Lazarus” and “Blackstar.” Bowie’s catalog saw a 5198% increase in views on January 11th over the average of the prior 7 days, with “Lazarus” being the most-watched video with 11.1M views.

Vevo offers all-premium music video and entertainment, with over sixteen billion monthly views globally. Vevo brings a library of 150,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV.

Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.

Fans can visit the Vevo blog for a special tribute to David Bowie written by UK music journalist, Pete Paphides.