Earlier this month fans all around the world were introduced to MTV’s long-awaited sci-fi fantasy series “The Shannara Chronicles,” a new sci-fi epic that’s doing wonders for the network. The new series premiered with a strong start, reaching 7.5 million total L+3 viewers across all airings, including an average 1.9 million L+3 viewers for the premiere telecast on MTV.
Streaming the show after the premiere was a terrific move for the network, The Shannara Chronicles two-hour premiere jumped 71% in L+3 to earn a 1.2 rating among MTV’s core P12-34 audience. The new series also hit 1.2 among P18-34 – the highest L+3 lift for a series premiere in MTV history according to the network.
The series was also the number-one original series in its timeslot on cable among P12-34, P18-24, P18-34, and P18-49, and the number two original series on cable for the night among P12-34, second only to MTV’s “Teen Wolf.”
As I mentioned before, digital-streaming was a huge part of the series’ success. According to MTV the premiere of “The Shannara Chronicles” has been streamed 3.1 million times across digital platforms including MTV.com and the MTV app. To date, “The Shannara Chronicles” has been viewed 14.6 million times across linear and digital platforms. Additionally, “The Shannara Chronicles” premiere delivered the best single-week performance on iTunes ever for an MTV series.
“The incredibly positive response on social media and great word of mouth translated into big viewership for the ‘Shannara’ premiere, delivering a very strong start for the series and a lot of new viewers to the network,” said Mina Lefevre, Executive Vice President and Head of Scripted Development for MTV. “This season truly just gets better as we raise the stakes for our heroes and reveal more of the world of ‘Shannara,’ and we’re excited to take fans further on this epic journey.”
The third episode of “The Shannara Chronicles” airs Tuesday, January 12 at 10:00 p.m. ET/PT on MTV. In episode three, Wil and Amberle are kidnapped by Eretria and Cephalo while returning to the palace. But the Rovers are the least of their worries – Wil must learn how to use the Elfstones before a bloodthirsty Fury kills them all. Episodes three and four are available now via TV Everywhere on MTV.com, the MTV app, and select VOD platforms.
MTV was the number-one most social non-sports network on the night of “The Shannara Chronicles” debut, with the premiere event delivering a strong performance on social media. The premiere earned 30,000 tweets during the broadcast – approximately 5 tweets per second – during its initial airing. Both #Shannara and star Austin Butler (Wil) trended worldwide on Twitter throughout the night.
If you are new to the series, “The Shannara Chronicles” is a series based on the sweeping, best-selling fantasy book series by Terry Brooks. Set thousands of years in the future, the story follows three heroes, Elf-Human hybrid Wil (Austin Butler), Elvin Princess Amberle (Poppy Drayton), and Human Rover Eretria (Ivana Baquero), as they embark on a quest to stop an evil Demon army from destroying the world.
“The Shannara Chronicles” is written for television by and executive produced by Al Gough and Miles Millar. Jon Favreau, Jonathan Liebesman, Terry Brooks, and Dan Farah also serve as executive producers. The first two episodes were directed by Jonathan Liebesman (“Teenage Mutant Ninja Turtles”). MTV is producing with Sonar Entertainment, which is also distributing the series worldwide.