It was another record-setting holiday for Prime, Amazon Original Series and Amazon Devices this year. Amazon announced a few of the more exciting details and achievements that the company experienced over the holiday season this year, including adding over three million new members worldwide to Amazon Prime during the third week of December alone.
This was Amazon’s 21st holiday, the company has quickly become synonymous with fast shipping and free-services for Prime members in that time. Those new Prime members made The Man in the High Castle the most watched TV season on Prime Video this holiday by 4.5x and doubled their total viewing hours of Prime Video titles, compared to 2014.
This holiday was also the best ever for Amazon devices, doubling last year’s record-setting shopping season with “millions of devices sold” according to the company. Among Amazon devices, the all-new Fire tablet was the #1 best-selling, most gifted and most wished-for product across the millions of items available on Amazon.com since its introduction 15 weeks ago.
“This was another great holiday season to be a Prime member, and we welcomed three million new members in the third week of December alone,” said Jeff Bezos, Founder and CEO of Amazon.com. “Over 200 million more items shipped for free with Prime this holiday, and members doubled their viewing hours of Prime Video compared to last year with the Amazon Original Series The Man in the High Castle leading the way as the most watched TV season ever on Prime Video. On behalf of Amazon employees around the world, we wish everyone happy holidays and the very best for the coming year.”
Amazon Prime fun facts:
- Record number of units shipped worldwide with Amazon Prime.
- More than three million customers joined Prime in the third week of December.
- Amazon Prime membership continues to grow, and there are tens of millions of members worldwide.
- Record number of movies watched on Prime Video in 2015.
- Prime members made The Man in the High Castle the most watched TV season on Prime Video by 4.5x.
- This holiday, Prime members doubled their viewing hours of Prime Video titles, compared to 2014.
- Prime members shopped more than 30,000 Lightning Deals on Amazon.com with Prime Early Access.
- Christmas Eve was the biggest day ever for Prime Now deliveries.
- Amazon devices including the all-new Fire tablet, Amazon Echo and Fire TV Stick made up three of the top five items ordered on Christmas Eve through Prime Now.
- Some of the most popular Prime Now best sellers during the holidays were Simply Orange Juice, Bounty Paper Towels and Haribo Gold-Bears.
- A record number of songs were streamed with Prime Music this holiday season—worldwide Prime Music plays set an all-time record increasing more than 350 percent compared to 2014.
- Prime members shopping via mobile more than doubled this holiday in the US.
- Members worldwide uploaded more than a billion photos for free with Prime Photos this holiday.
- Kindle Paperwhite, Cards Against Humanity and Fitbit Charge were the most popular items ordered with Prime FREE Same-Day Delivery this holiday.
Amazon shipped to 185 countries this holiday season, the company also stated that the last Prime Now order delivered in-time for Christmas was delivered at 11:59 p.m. on Christmas Eve to a customer in San Antonio, Texas. The order included Blue Buffalo Dog Treats, an Amazon.com Gift Card, the all-new Fire tablet, Fruitables Dog Treats, LEGO Star Wars Death Star Final Duel Building Kit, Moleskine Classic Notebook and Stove Top Stuffing Mix.
According to the company, the last Prime FREE Same-Day Delivery order from Amazon.com that was delivered in time for Christmas was ordered at 9:58 a.m. on December 24, 2015. The order included Bluetooth Headphones, and was delivered in Phoenix by 2:59 p.m. – the same day.
As we mentioned earlier this was the biggest holiday ever for Amazon devices, he company saw a 2x increase over last year’s record-setting holiday. The top Amazon devices were #1 was Fire and #3 was the Fire TV Stick. The all-new Fire tablet and Amazon Echo topped this year’s most wished-for and gifted items for Amazon.com customers.
The Hunger Games: Mockingjay Part 1 was the most popular movie watched on Prime Video this holiday season, the most popular movie watched on Prime Video on Christmas was Interstellar. As for Amazon Originals, they were nominated for nearly 40 awards in 2015 including five Golden Globe nominations, two Screen Actors Guild nominations and eight Critics’ Choice nominations—series nominated include Transparent, Mozart in the Jungle, Catastrophe, The Man in the High Castle, and more.
Amazon Prime members can instantly watch and enjoy the latest Amazon Original Series including The Man in the High Castle, Red Oaks, Hand of God, and the second season of Transparent as well as the second seasons of Amazon Original Kids Series Tumble Leaf and Gortimer Gibbons Life on Normal Street on hundreds of devices.
Also according to Amazon, the most common request of Alexa over the holiday season was “play music”—the top three holiday songs requested of Alexa on Amazon Echo this holiday season were “White Christmas,” “Sleigh Ride” and “Winter Wonderland.” Alexa helped set over four million timers this holiday season, “ensuring holiday cookies were never burnt” the company added. Adele “25” was the biggest pre-sale digital album ever on Amazon Music and Michael Bublé Christmas was the most played holiday album on Prime Music this season.
As for the top book purchased on Kindle in 2015, that title went to The Girl on the Train: A Novel by Paula Hawkins. The most gifted Kindle book during the holiday season was Rath’s Deception by Piers Platt. The top book borrowed on Kindle through Kindle Unlimited in 2015 was No Ordinary Billionaire by J.S. Scott. The most popular Kindle book purchased on Christmas day was The Snow Child: A Novel (Pulitzer Prize in Letters: Fiction Finalists) by Eowyn Ivey.
If you’re interested in a few fun shopping facts, nearly 70% of Amazon.com customers shopped using a mobile device this holiday. On Cyber Monday, Amazon customers worldwide ordered more than 33 electronics per second from a mobile device. Amazon.com customers shopping on the mobile app more than doubled this holiday.
The total number of hours customers spent reading The Martian: A Novel by Andy Weir in 2015 on Kindle is equivalent to more than 1,000 trips to Mars on the Curiosity rover. Handmade at Amazon sold enough rings this holiday season to give 13 to every contestant who has been on ABC’s The Bachelor. The heaviest item purchased on Amazon Business this holiday season, a BendPak Super-Duty automotive lift, weighs as much as the average beluga whale. Amazon.com customers purchased enough Rope King Twine this holiday season to tie a string from Seattle to Los Angeles. Amazon.com customers purchased enough Rubbermaid 42-Piece Storage Containers this holiday season to pack leftovers for the entire Los Angeles County area.
Amazon.com customers purchased enough Cat Dancer 301 Cat Charmer Interactive Cat Toys this holiday season to give 92 to each of the participants from all 21 seasons of Dancing with the Stars. Amazon.com customers purchased enough flashlights this holiday season to satisfactorily light eight collegiate football fields in accordance with NCAA standards. Amazon.com customers purchased enough LEGOs this holiday season to build life-sized replicas of every person attending a sold-out Seattle Mariners game at Safeco Field. Amazon.com customers purchased enough Jenga sets this holiday season to reach the top of the Empire State Building more than 70 times. If every Just Dance 2016 video game purchased by Amazon.com customers this holiday season was played to completion by one person, he or she would be dancing until 2081. Amazon.com customers purchased enough storage drives this holiday season to download and watch the first two seasons of Transparent more than eight million times.