Ads aren’t usually something we pay too much attention to, sometimes they are funny, other times we forget about them before the next one even stops playing. It’s unusual for an ad to invoke any kind of inspiring message outside of a charity event or religious cause, but that’s exactly what Mattel managed to do this year with its “Imagine the Possibilities” spot.
The Barbie brand spot was selected as one of the most iconic ads of 2015, based on this year’s YouTube Ads Leaderboard. The spot was voted the winner of the “#TheYouTubeAd That Restores Your Faith in Humanity category.”
The online film, entitled “Imagine the Possibilities,” launched a broader brand initiative that encourages parents to re-appraise the role Barbie has in a child’s life. The advertisement is true to the brand’s heritage and celebrates a young girl’s journey of self-discovery, imagination and storytelling. Having garnered over 40 million views, the piece has become a part of the cultural zeitgeist.
“We know that Barbie has a meaningful place in the lives of girls,” said Evelyn Mazzocco, Senior Vice President and General Manager, Barbie. “We are working together with BBDO to create an emotional connection with parents by reintroducing them to the wonderful benefits of imaginative play and storytelling with Barbie. We are thrilled with the response to this advertisement — this is just the beginning of a new chapter for the Barbie brand.”
The ongoing campaign was created by BBDO San Francisco, in conjunction with BBDO New York, and continues into 2016.
It’s no surprise that Barbie has been at the top of countless toy-list this year, including the best-seller’s list at Amazon.com. You can checkout the popular ad-spot above for a little holiday cheer. The Zendaya doll, pictured above, managed to sellout in just over ten minutes this year, proving that at 55 Barbie is just as popular as ever.