Just a few days after GoPro announced the new $199 price point for the Hero4 Session, the company announced it is launching the GoPro Channel on Amazon Fire TV and Fire TV Stick. The channel is expected to be available starting Monday, with complete roll out this week.

The custom-designed streaming channel will be a one-stop destination that delivers on-demand GoPro videos to millions of Amazon customers. From the action-packed sports content that GoPro is famous for, to inspiring travel, culture, music and wildlife content, viewers can now experience all of that and more on Amazon Fire TV devices. Additionally, user-generated content from the GoPro community featured in GoPro Awards will be highlighted on The GoPro Channel on Amazon.

“Amazon customers are some of the most engaged users in the world when it comes to the amount of streaming content they consume. Because of this, we are thrilled to bring the GoPro Channel directly to them on Amazon devices,” said Adam Dornbusch, Head of Global Business Development and Content Acquisitions at GoPro. “The GoPro experience on Amazon Fire TV will make it simple for users to watch GoPro originally-produced and “best of” user-generated content, and also learn about which capture devices, mounts and accessories were used to shoot the awesome footage. We are thrilled to welcome Amazon to the GoPro family of partners.”

Just in time for the holidays, the GoPro Channel app on the Amazon Fire TV family of devices will highlight Featured Playlists, Activities, Search, and Product Discovery and more.

“We’re incredibly excited to bring the action-packed videos created by the GoPro community to the Amazon Fire TV family of devices,” said Steve Rabuchin, Vice President, Amazon Appstore. “GoPro delivers an experience that our customers truly love, and I know that they’re going to be captivated by the inspiring new content available to them with the launch of the GoPro channel this week.”

Amazon Fire TV and Fire TV Stick join GoPro’s expanding roster of distribution partners including Roku, Comcast Watchable, Sky, Vessel Entertainment, Xbox, LG and Virgin America.

More information on the Amazon Fire TV at amazon.com/firetv and you can checkout the discounted GoPro line at amazon.com/gopro