This Black Friday customers can grab a new Roku for a new low-price. Roku announced new Black Friday specials that will allow customers to pick-up a new unit for an unbeatable price. Roku introduced the Roku SE streaming player this month, a special edition player that will be available in limited supply for the Black Friday weekend online and at select national retailers.

The new unit will be offered with a suggested retail price of $49.99, slashed to a deep Black Friday discount of just $25.The Roku SE is the most affordable Roku player ever. In addition, promotions on other popular Roku streaming models may be offered during the Black Friday weekend.

The new Roku SE streaming player runs on Roku OS 7, the company’s newest built-for-TV operating system. Customers will be able to grab 1080p video, offering access to nearly 3,000 streaming channels including 300,000 movies and TV episodes. Using the Roku SE customer will be to search for movies, TV shows, actors and directors across 20+ top streaming channels and easily see available streaming options by price and availability. Customers can also follow and receive notifications for box office movies and other entertainment when available for streaming.

The Roku SE is compatible with HDMI and analog TVs and you can use the Roku Mobile App for iOS or Android for mobile access to key features such as Roku Search, Roku Feed, Remote Control, Play on Roku and more.

Customers can also cast content from a mobile device to the TV via specific streaming channels or the Roku Mobile App. It’s a pretty great setup to use on the go with Hotel and Dorm Connect, or anywhere that you want quick wireless connectivity in locations that require log-in credentials to access the Wi-Fi network.

“The popularity of streaming to the TV continues to grow, and streaming players are sure to be at the top of many holiday wish lists,” said Roku Chief Marketing Officer Matthew Anderson. “The Roku SE player sets a new precedent in streaming player value this Black Friday. From 4K UHD streaming with the new Roku 4, to the simple and portable Roku Streaming Stick, to the affordable Roku SE; there’s a Roku player for everyone.”

Consumers will also find the entire line-up of Roku players online and at major national retailers this holiday season, including:

Roku 4 – The best Roku player ever; supports 4K Ultra HD up to 60 fps streaming; features voice search, headphone jack and remote finder
Roku 3 – Lightning fast and loaded; features remote with voice search and headphone jack
Roku 2 – High performance at a great value
Roku 1 – Great value; works with newer HDMI and older composite cable TVs
Roku Streaming Stick – Ideal for wall-mounted TVs; portable and powerful for streaming anywhere, anytime

You can find more information on the Roku SE and other popular streaming players on authorized retailers like