Since 1987 no other store can capture the magic of Disney like the Disney Store. This year Disney will be holding quite a few special events and promotions, offering discounts from Black Friday through the end of the year on merchandise from everyone’s favorite animations and classics.

Earlier this year the Disney Store announced the launch of its ‘Share the Magic’ holiday campaign, which includes 11 full days of Magical Friday (aka Black Friday) deals as well as in-store events and special ‘experiences like never before.

“Every year we look for ways to help our Guests share the magic with their friends and families, and this holiday, it’s our turn to do the same,’ said Elissa Margolis, senior vice president of Disney Store North America. “We’ve gone beyond the traditional to create experiences that are sure to warm hearts and make this the most magical season yet.”

The celebrations began on Friday, Nov. 20, Disney Store launched all of its magical deals both in-store and online, with an additional, special deal rolling out when Stores open on Thanksgiving night (11/26) and Magical Friday (11/27).

Even more deals will launch on Cyber Monday (11/30) Disney will have more information on those bargains following the “Magic Friday” offerings. Guests have the opportunity to shop Disney Store whenever and wherever through and the Disney Store app where they’ll find great deals on exclusive Disney, Pixar, Marvel and Star Wars items for everyone on their list.

This season, Disney Store has developed a combination of new in-store events and festive cheer designed to create an even more memorable shopping experience for Guests.

In addition to a holiday version of the traditional store “unlocking” ceremony that takes place every morning at Disney Store, Guests will be treated to an in-store event called “Disney Store Holiday Wishes.” During this new holiday tradition, a Cast Member will read from a holiday storybook while children follow along with their very own version of the book.

The mini storybook will include a detachable picture frame that can be decorated and given to someone special. At the end of the event, with the help of Mickey Mouse and Minnie Mouse appearing on the Disney Store theater screen, each child will have the opportunity to make a holiday wish by throwing a special coin into a wishing well.

“Disney Store Holiday Wishes” will take place daily from Magical Friday (11/27) through Christmas Eve (Mondays – Saturdays at 7:30 p.m. and Sundays at 5 p.m.).

As you can imagine, the Disney Store will offer a ton of exclusive toys, apparel, accessories and more featuring everyone’s favorite Disney, Pixar, Marvel and Star Wars characters. To help make the holiday shopping season easier, starting on Tuesday, Dec. 1, Disney Store will unveil its “12 Most Wished for Gifts” on and on the Disney Store Instagram page.

Disney Store locations will begin opening at 8 p.m. local time the night of Thanksgiving. Guests are encouraged to check for specific holiday hours.