One of this years big-ticket items this Black Friday and holiday season will be 4K UHD TVs. Now that services like Netflix and Amazon have started offering more and more content, users are really getting a lot more content offered for the new line of premium TVs. Demand for the TVs also increased now that the prices have come down and Black Friday deals will make picking one up even easier on the consumer.

As one of the leaders of 4K TVs, Panasonic announced this week that the company will be putting out its first line of value-priced 4K Ultra HD Smart TVs for the U.S. market. It will allow more consumers a chance to bring home a 4K TV for the holidays.

The CX Series of 4K Ultra HD Smart TVs will be available beginning in December at retailers including ABC Warehouse, Brandsmart U.S.A., Curacao, Electronic Express, RC Willey, and Video Only and online starting today at Additional retailers will be announced at a later date.

The CX Series features five models in screen sizes ranging from 50-inch to 65-inch with two bezel color options – black (CX400) and matte silver (CX420). All CX Series models feature built-in Smart TV apps and Wi-Fi connectivity for easy access to streaming movies, music and other online content.

“Panasonic has a rich history and expertise in delivering category-leading HD and 4K Ultra HD TVs to consumers,” said Julie Bauer, President, Panasonic Consumer Electronics Company. “We have brought that same technological know-how to our first line of value-priced 4K Ultra HD TVs opening the 4K experience up to an even wider range of consumers who want Panasonic picture quality that fits their budget.”

The CX400 black bezel models are available in three screen sizes:

TC-50CX400U (50″ Class – 49.5″ diagonal) – SRP $799.99
TC-55CX400U (55″ Class – 54.6″ diagonal) – SRP $999.99
TC-65CX400U (65″ Class – 64.5″ diagonal) – SRP $1,499.99
The CX420 matte silver bezel modes feature two screen sizes:

TC-55CX420U (55″ Class – 54.6″ diagonal) – SRP $999.99
TC-65CX420U (65″ Class – 64.5″ diagonal) – SRP $1,499.99
The Ultimate Picture Quality…Out-of-the-Box

Panasonic’s CX Series delivers four times the resolution of 1080p Full HD for a wider, more precisely rendered range of color, richer blacks and more subtle gradations of gray. The TV’s direct-lit LED technology provides a whole new level of lifelike clarity and detail. Created with ease of use in mind, the default settings on the CX Series are pre-optimized eliminating the need to spend time calibrating picture color gamut, white balance or anything else.

With the touch of a button on the remote, the CX Series features instant access to included Smart TV apps for popular online content providers including Netflix, YouTube, Toon Goggles, Pandora and AccuWeather. Built-in Wi-Fi offers access to unlimited movies, video and music content via networkable Blu-ray players, set-top boxes, smart devices and more.

The CX Series offers a 120Hz refresh rate2 for optimal sharpness and smoother, more fluid image clarity and contrast with virtually no image blur ideal for fast-action sports and movies. Panasonic’s flexible connectivity options make it quick and easy to connect your game consoles, Blu-ray Disc players and a wide range of other devices via built-in HDMI, USB 3.0, Ethernet, audio and other component inputs. The Panasonic CX Series of 4K Ultra HD TVs feature a sleek, super-slim black (CX400) or silver matte (CX420) bezel display designed to maximize total viewing area.

The new line can be purchased at You can price them against Amazon’s 4K TV Deals today, and Best Buy as well.