Fossil’s new Q Founder smartwatch hits stores this week

Fossil is releasing the Q Founder this week, the newest addition to Fossil’s connected accessories line. Engineered with Intel Innovation and powered by Android Wear, Q Founder tracks your activity, connects to your favorite apps, alerts you of your notifications and has customizable digital watch faces that are sure to fit your style.

Featuring a bright touchscreen display, refined steel and classic leather accents, Q Founder should be a popular addition to the Android Wear line. Q Founder will let you know when you have an incoming call or text message, notify you of upcoming appointments or even whether or not your flight is on time with smart Google Now cards and inspire you to get creative with a weekly curiosity challenge. And if you want to go hands free, it can also listen and respond to your commands via your voice.

“Technology is a major disruptor in many industries right now – even fashion. But to successfully merge the two, you need to have the fashion design expertise and focus on it first,” said Jill Elliott-Sones, chief creative officer at Fossil. “What’s most exciting about Q Founder is not only how it looks, but the true flexibility it offers our customers. Thanks to its ability to pair with both iOS and Android devices, and the personalization opportunities it brings, we’re more accessible to more people, and able to complement even the most unique personal styles.”

Q Founder features low power Intel Atom processor that enables Android Wear, an operating system that’s tailor-made for watches. It allows you to get the information you want, when you need it, on a watch that expresses your style and fits what you love to do. The watch also runs Q Apps, which allow you to receive display notifications, personalize your watch face and track your activity.

The Q Founder comes with built-in activity tracking, you can keep track of all the steps, jumps and runs you take with your Q Founder. Notifications at a glance let you see who is calling, texting or emailing. The Q Founder is compatible with both Android phones and iPhones, and will be available on Nov. 25 starting at $275 in select Fossil stores and online.

The entire line of connected accessories is engineered with Intel Innovation and is compatible with Android 4.4 and higher, iPhone 5 and above (running iOS 8.2 and higher) and connects via Bluetooth technology. They also come with a wireless charging base. More information on the Q can be found on the official product page at fossil.com.