Today’s the day that millions of shoppers have been waiting for, the official start of Amazon;s Black Friday Deals week. The week-long event starts today (Friday, November 20) and new deals will be added as often as every five minutes for eight straight days. The official promotional page ( will offer deals leading up to Black Friday.

On the same page, 10 coveted Deals of the Day will be offered (starting at midnight on Thanksgiving) and up to 10 more will be offered on Black Friday. Customers can also shop limited-time Lightning Deals on thousands of sought-after products per day throughout the eight days of deals. Plus, Prime members will get 30-minutes early access to the majority of these Lightning Deals. So if you are a Prime Member, you can checkout the (upcoming) section before anyone else. If you aren’t a prime member, you can join the Amazon Prime free trial and get all the free-shipping and shopping benefits for the holiday season this year at no cost.

Last year, total holiday sales from the Amazon Mobile Shopping App doubled in the U.S. and Black Friday had the most rapid growth in mobile shopping. This year, it will be even easier to spend time with loved ones thanks to “Watch A Deal” which allows holiday shoppers to pick the deals they’re most excited about and receive a notification to their mobile device when the deal is live. With this new feature, Amazon customers can effortlessly take advantage of deals throughout the day and while on-the-go.

“Customers can truly sit back and relax with their family and friends this holiday season knowing that they will be notified as soon as the products they’ve had their eye on are about to go on sale,” said Steve Shure, Vice President, Amazon Consumer Marketing. “Year after year, more and more customers shop for deals on Amazon from the comfort of their own home, and we continue to make that process even more convenient for them. And with App Only Deals, customers will have plenty of options when it comes to scoring great deals from Amazon.”

Fr some of the top deals that will be available at various times between November 20 and Black Friday, you can checkout our list of upcoming deals here, or see what’s available at