Gadgets

GE Café is a refrigerator with a Keurig system built in

GE’s newest refrigerator is brewing-up some buzz on social-media. The coffee-making/fridge unit is hitting Lowe’s stores across the country today, offering modern convenience in the form of a handy coffee-brewing unit. GE confirmed that Lowe’s will be the first retail chain to offer the GE Café Series, the first refrigerator with a built-in Keurig K-Cup Brewing System.

Manufactured in Louisville, the refrigerator features patented technology that not only makes hot water but also coffee, tea or any Keurig K-Cup hot beverage within the refrigerator, offering consumers a simplified, more convenient kitchen experience.

“We are excited to be able to offer our customers the convenience of brewing Keurig K-Cups using filtered water directly from their GE Café refrigerator,” said Craig Webber, Lowe’s merchandising vice president of appliances. “As the leading appliance retailer, Lowe’s is the first-to-market with the latest innovations that improve the customer experience and deliver greater value.”

The new GE Café Series refrigerator with Keurig K-Cup Brewing System will be found in more than 1,300 Lowe’s stores nationwide alongside a suite of GE innovative products, including the new GE Profile™ Series freestanding electric or gas range with an edge-to-edge cooktop and the new Profile over-the-range microwave oven with Chef Connect technology.

“Lowe’s and GE’s commitment to their customers to bring them the most innovative product launches make this a great partnership,” said Steve Eddy, GE’s general manager of sales for Lowe’s.

The new refrigerator will also be available at select large independent retailers starting in November. The Café French door refrigerator will offer filtered water whenever you need it, so you can stop filling-up your Keurig in the morning for coffee. The unique filtration system was tested and verified by an independent third party to remove 98% of five trace pharmaceuticals from water and through GE connected technology consumers can preset the brew time via their mobile device so the water in the reservoir is ready and waiting. The water-dispensing flow rate and temperature designed to make the optimal cup of coffee, tea or other single-serve beverages and the device meets ENERGY STAR certification.

The Café French door refrigerator with single-serve Keurig K-Cup brewing system will be available in stainless steel and carry an MSRP of $3,300.