Amazon Black Friday Deals are already going live

Some of you may dread the idea of holiday shopping before Thanksgiving but the fact of the matter is retailers are starting earlier than ever this year. In the constant fight for your dollar, retailers will be offering Black Friday deals all throughout the month of November and Amazon has already outlined a few of the company’s larger offerings this year.

Amazon officially kicked off the countdown to Black Friday with the launch of the Black Friday Deals store and Electronics Holiday Gift Guide. This year, Prime members can access more than 30,000 Lightning Deals 30 minutes early and all customers will find tens of thousands of deals on more of the items they want. In addition, the curated Electronics Holiday Gift Guide and Gift Finder tool take the guesswork out of shopping and make it easy to discover all of the right gifts.

“Shoppers come to Amazon to discover the best deals on the best gifts and this year, we’re pulling out all of the stops,” said Steve Shure, Vice President, Amazon Consumer Marketing. “We’re giving Prime members early access to more than 30,000 Lightning Deals and for all customers, tens of thousands of great deals in the Black Friday Deals store. With incredible deals, fast delivery options, curated lists like our Electronics Holiday Gift Guide, gift recommendations, customer reviews and more, we’re making it easier than ever for customers to save time and money on their holiday shopping.”

The Black Friday Deals store is the leading deals destination for customers this holiday season with tens of thousands of deals on top items including electronics, toys, clothing, jewelry, kitchen, and more, now through December 22.

Prime members will get the first crack at more than 30,000 deals through Prime Early Access and all customers can find great deals throughout the season at, including a few standouts.

Those standouts include 30% off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player, $170 off the Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Power Zoom Lens, 47% off Jaybird X Sport Bluetooth Headphones and an Optima HD37 Full 3D 1080p 2600 Lumens DLP Home Cinema Projector for less than $800.

The site will also offer up to 50% off select Home Automation products, 20% or more off select Wilton and Pyrex bakeware products, Deals from top Kitchen brands including Rubbermaid, KitchenAid, Paderno, and Instant Pot and $10 off select $50 Black & Decker product purchases. Pet lovers can save up to 50% off hundreds of PetSafe items.

The Electronics Holiday Gift Guide and Gift Finder tool will help customers discover the right gift for everyone on their list – from the Photographer who wants the latest gear from GoPro and Canon, to the Gadget Guru who is eyeing the latest innovations from the Amazon Launchpad program like the Electric Objects Digital Art Display and Bluesmart Smart Carry-On Luggage.

Tech gear is always at the top of shopping lists during the holidays, and now customers can find tech gifts to give and receive without paying a premium. The Electronics Holiday Gift Guide features affordable gifts including the all-new Fire tablet – the #1 best-selling product on since launch – portable speakers from JAM, and headphones from Panasonic and Audio-Technica, all under $100.

Wanted Wearables and the Smart Home: Wearables and Home Automation items are wished-for year-round and customers will find the latest gear to make home life more efficient with products like the Belkin WeMo Netcam, Crock-Pot Smart Wi-Fi-Enabled Slow Cooker, and iRobot Roomba Vacuum. Customers will also find stylish wearables in new and exclusive colors from Jawbone, Fitbit, and Garmin to track fitness and monitor health.

More and more, devices are making our lives hands-free. Now, creating a holiday shopping list with Amazon Echo and Alexa is as easy as asking, and placing an order using voice control with the Amazon app on your mobile device is as simple as saying the word. This year, customers can shop in more ways without leaving their home or even touching a keyboard.

Customers will find even more fast delivery options with Amazon Prime, making last-minute shopping a thing of the past. A growing list of Prime services is making it easy for customers to shop and save this holiday season including unlimited Free Two-Day Shipping on more than 20 million items, unlimited Free Same-Day Delivery on more than a million items in 16 metro areas, and early access to Lightning Deals all year long. In addition, Prime members in 20 metro areas receive one and two hour delivery on tens of thousands of everyday essentials with the dedicated Prime Now mobile app.

You can check out both the Electronics Holiday Gift Guide and the Black Friday Sales page starting today, as well as the Amazon Prime membership trials.