Amazon Handmade goes after Etsy, launches today
Amazon is going after Etsy with the launch of Handmade at Amazon (amazon.com/handmade), a new store featuring genuinely handmade items crafted and sold directly from artisans.
With Handmade at Amazon, customers can discover artisans from around the world, and shop local from artisans based in their community with the familiar Amazon experience they know and trust. Handmade at Amazon was designed to provide customers and artisans a tailored store specifically for handcrafted items. All products available on Handmade at Amazon are factory-free and must be made by hand. Handmade at Amazon features a variety of product categories including Jewelry, Home Décor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and Furniture.
“We have designed a custom shopping experience for customers looking for handmade items by bringing together many of the best artisans in the world, and they’re adding thousands of items daily,” said Peter Faricy, VP for Amazon Marketplace. “Knowing an item has a unique story behind it creates a personal experience that customers have told us makes owning handmade items special. Handmade at Amazon offers customers more than 80,000 quality handcrafted items from around the world, and over 30 percent can be personalized by artisans to delight customers.”
Handmade at Amazon offers customers a selection of Amazon approved artisans whose products are handcrafted. The selections are factory-free and customers can enjoy on-trend jewelry like modern earrings, interlocking rings necklaces and tassel statement earrings.
Customers will also be able to shop by country to find products from artisans in more than 60 countries around the world. International items include walnut cufflinks from Australia and handcrafted wooden lamps from Italy.
Every artisan has a profile that describes how their products are made. Shop locally by finding artisans in all 50 states. Customers can experience music-themed artwork from a New York artisan that’s been playing music and doing art for over 25 years, to adorably cute heirloom quilt, bib and burp cloth baby collections from a Wisconsin artisan initially inspired to make handmade heirloom treasures that would forever remind her of the first precious months with her children.
One of the obvious benefits to customers is that Amazon is bringing the popular shopping experience, convenience and prices from Amazon to the world of handmade items. To start, more than 600 handmade items are Prime eligible with more being added each day.
Every Handmade product page contains a location icon identifying where the artisan is based, along with a link to the artisan’s profile. To find the Handmade at Amazon store from the Amazon.com homepage, customers can click on the “Handmade” link in the “Shop by Department” navigation or type in terms including “handmade,” “handmade home décor” or “handmade jewelry” into the search bar.
more info: amazon.com/handmade