Apple introduces the Beats Pill+, the most advanced Pill to-date
Beats by Dr. Dre (Beats) introduced the Beats Pill+ speaker this morning, the device will serve as the latest addition to the company’s growing portfolio of wireless and Bluetooth products. The Beats Pill+ promises a “premium sound experience for music fans,” the popular audio-brand was co-founded by Dr. Dre and Jimmy Iovine before it was acquired by Apple.
“When you obsess about sound the way that we do at Beats, portable Bluetooth speakers can be very tricky,” said Beats President Luke Wood. “We spent countless days, weeks, months testing for that perfect combination of form and function – small enough to travel but still big enough to feel the emotion of the music. That’s what you get with Pill+.”
“According to NPD, Beats is the current sales leader in the wireless category with its portfolio of Bluetooth headphones and speakers,” said Ben Arnold, industry analyst from The NPD Group. “Bluetooth continues to be a primary driver of growth in the wireless audio market, as Bluetooth headphones and speakers have grown 57 percent year to date. The increase in sales indicates consumers value having a premium audio experience along with the convenience of wireless.”
Beats has shipped over a million Beats Pills worldwide since the product launched in 2012, the new Beats Pill+ Speaker hits store next month just in time for the holiday season. Slightly larger than the original Beats Pill speaker, the device offers a stereo active 2-way crossover system for an optimized sound field. The Beats Pill+ speaker has a 12-hour battery life, and offers a lightning cable and power supply for quick full charge in just 3 hours. You can even keep track of your power levels with the fuel gauge so you always know how much battery is left and use the USB port to charge out.
Additionally, Beats today announced the Beats Pill+ app for iOS or Android devices that provides added features and functionality, and allows you to manage your speaker straight from your fingertips. Using the intuitive interface, you can toggle between different modes of play with a simple tap or allow a friend to simultaneously pair to your speaker.
Features available through the Beats Pill+ app include a DJ THE PLAYLIST that allows you to control the music from two Bluetooth sources and if you add second Beats Pill+ speaker you can simultaneously play from both speakers. By Syncing two Beats Pill+ speakers together, you will have a dedicated left and right playback for, “an even more dynamic sound experience,” according to the company’s announcement.
The new Beats Pill+ retails for $229.95 and will be available for purchase at Apple.com and authorized Beats retailers beginning next month.