Culture

Back to the Future Pepsi Perfect is coming to celebrate BTTF Day

What a time to be alive, “Back to the Future” fans can thank Pepsi for recreating Pepsi Perfect – the famous soda Marty McFly orders in “Back to the Future”.

Pepsi confirmed that the today will be officially available on October 21, 2015, paying homage to the date Marty McFly travels to in the future.

“Pepsi fans asked and we heard them loud and clear,” said Lou Arbetter, Senior Director of Marketing, PepsiCo. “The Back to the Future trilogy was as big a moment in pop culture history then as it is now, 30 years later. We are excited to be part of this moment and to bring fans something only Pepsi could deliver – and there’s no need to wait – the future is now!”

While the today goes on sale on October 21, 2015, there will be limited quantities of Pepsi Perfect, available for purchase online while supplies last. Fans located in the U.S. can get their hands on 1 of 6,500 Pepsi Perfect bottles, each outfitted in a special collectible case. The 16.9 oz. bottles will contain Pepsi Made with Real Sugar and will sell for $20.15.

While the clock counts down to October 21, New York Comic Con ticketholders will step into a Pepsi Perfect world as they enter the Javits Center on Thursday, October 8. From sponsoring a Back to the Future focused panel to creating a Café 80’s inspired booth featuring a DeLorean and Wild Gunman arcade game, Pepsi Perfect will bring to life the magical world created by Back to the Future Part II.

Marty Mornings: Each day, the first 200 fans who come to the Pepsi Perfect Booth (#CP101) dressed as Marty McFly will take home their very own Pepsi Perfect.

“New York Comic Con is the ultimate fan destination and the first place for exclusive entertainment experiences,” said Lance Fensterman, senior global vice president for ReedPOP, producers of New York Comic Con. “We’re honored to join Pepsi Perfect in this special Back to the Future moment; we just hope that it doesn’t upset the space-time continuum.”