Alex and Ani announce the launch of their first App this week. The eco-conscious fashion jewelry and accessories brand is targeting mobile users while showcasing the designs of Carolyn Rafaela, the Founder, CEO and Creative Director of the company.

The new ALEX AND ANI App will feature first to market features and functionalities. “The Daily Scroll gathers uplifting, positive and exclusive content each day such as a Moonscape, a daily reading based on the trajectory of the moon through each of the 12 zodiac constellations,” the company explained in the announcement.

The Daily Scroll took its inspiration from the “ancient tradition of inscribing parchment with essential information.” The Inspiration Engine, also filled with exclusive content, “encourages education as you explore new ways to learn about yourself while also identifying products and heartfelt gifts.”

One of the key functions of the App is the innovative Personal Blueprint. The app will ask you to input your name and birthday to display your unique blueprint, revealing your zodiac sign, your birth tree and flower. For a truly personal shopping experience, take this blueprint and shop or share the results with friends and family.

“The launch of the ALEX AND ANI App represents a huge investment for the brand and further underscores our commitment to the e-commerce and mobile space,” states Harlan Kent, President of ALEX AND ANI. “The App, which is a seamless blend of content and commerce, will give our guest a daily touch point to our brand.”

The new App will not only create a more meaningful experience for users through its many unique shopping features like the Gift Guide but it hopes to, “also inspire exploration of symbols and meanings.”

According to the company Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism into each product; ALEX AND ANI provides a vehicle for consumers to express their individuality.

ALEX AND ANI also uses recycled materials with eco-conscious processes and through our CHARITY BY DESIGN division, ALEX AND ANI aims to positively impacts our planet and our communities.

ALEX AND ANI has retail stores in addition to retail partners worldwide. Its World Headquarters is located in the Greater Providence, Rhode Island area

You can download the app for iOS here.