Nickelodeon’s “The Splat” will bring back the best 90s cartoons
If you are living the life the average millennial you might have the internet ahead of you, but some of the best cartoons ever conceived are locked away in your past or hidden within obscure YouTube clips.
Worry not, Nickelodeon wants to reunite you with those classic shows from you childhood, including Kenan & Kel, Rugrats, Hey Arnold! and other series that shaped you into the meme obsessed little monster that we all have become. The nostalgia event will start on Monday, October 5th when Nickelodeon will host a throwback to the ’90s every day with the launch of “The Splat.”
“The Splat” will be a new multiscreen content destination spanning television, seven social media platforms and a dedicated web site aggregating the most loved Nick content from the 1990s and beyond. “The Splat” will dive deep to create a retro experience filled with landmark Nickelodeon programs; classic programming stunts like Nick or Treat, U-Pick and Super Toy Run; the recreation of specific days of programming as they aired in the ‘90s; and original promos and interstitials, including the Doo-wop Dinosaurs and the Opera Lady.
“The Splat” will come to life across all platforms on Monday, Oct. 5, launching that night on television on TeenNick from 10 p.m. – 6 a.m. (ET/PT).
“We designed ‘The Splat’ with fans and their requests in mind, which means we’re bringing together these beloved series and a high level of digital engagement to give fans a retro media experience they can’t get anywhere else.”
Celebrating the characters and shows that are definitional to millennials who grew up in the ‘90s, “The Splat” will consist of a TV block of eight-hour rotating TV lineup airing daily on TeenNick from 10 p.m.-6 a.m. (ET/PT).
There wok ask be TheSplat.com, which is a fan-driven site built around social conversations. Nick will rollout an Emoji Keyboard with fully integrated Splat-branded keyboard featuring emoticons, stickers and GIFs.
Also included is a new Social Media Community which will consist of, “a robust social presence on Facebook, Instagram, Pinterest, Tumblr, Twitter, Vine and YouTube.”
“We have been listening closely to our first generation of Nick kids that are craving the great characters and shows they grew up with watching Nickelodeon in the ’90s,” said Cyma Zarghami, President of Viacom Kids and Family Group. “We designed ‘The Splat’ with fans and their requests in mind, which means we’re bringing together these beloved series and a high level of digital engagement to give fans a retro media experience they can’t get anywhere else.”
In creating “The Splat,” TeenNick enlisted a group of current millennial employees and formed “The Splat Pack.” With a genuine affinity for Nickelodeon, “The Splat Pack” provides creative guidance, new ideas and helps develop content for the block.
“The Splat” TV Block on TeenNick (10 p.m. – 6 a.m. ET/PT):
“The Splat’s” rotating TV lineup on TeenNick will have weekly themes and monthly programming stunts featuring hit ’90s animated and live-action series including All That, Angry Beavers, Are You Afraid of the Dark, CatDog, Clarissa Explains It All, Hey Arnold!, Hey Dude, Kenan & Kel, Ren & Stimpy, Legends of the Hidden Temple, Rocko’s Modern Life, Rugrats, Salute Your Shorts and The Wild Thornberrys, with additional series rolling out throughout the year.
At launch, “The Splat” will feature themed weeks and stunts like:
First Time for Everything (week of Oct. 5) – first two episodes of fan-favorite animated and live-action series and game shows;
Rugrats Reptar Takeover (week of Oct. 12) – best of Rugrats episodes featuring Reptar;
Hey Arnold! Live from the Stoop (week of Oct. 19) – Stoop Kid-centric episodes;
Nick or Treat (week of Oct. 26) – call-in event where lucky callers get 40 seconds to choose from six doors, collecting tricks and treats along the way, plus scary and spooky themed animation episodes.