Doctor Who season 9 premiere a record-breaker in young-adults for the BBC
A record-number of young-adults tuned in for the premiere of “Doctor Who” last week. The BBC confirmed that the new episode saw growth in the double-digits across all of the series’ key demos.
Last week was the premiere of season 9 of the popular sci-fi, time-traveling series. When compared to last years ‘most watched’ season 8, the premiere of season 9 offered double digit growth from season 8 across all key demos in live plus same day ratings.
The first premiere episode of season ranks as Doctor Who’s biggest season premiere ever in the Adult 18-49 demo, which nearly doubled the season 8 average. The season debut also saw increased social engagement versus last season’s premiere, and reigned as the most social drama of the night and week leading into the premiere.
“Doctor Who is unlike anything else on television, a storied franchise that is as fresh and contemporary as ever, with brilliant writing and superb performances,” said Sarah Barnett, President of BBC AMERICA. “We couldn’t be more thrilled that new and returning Doctor Who fans tuned into the live premiere in record numbers and we look forward to bringing more of the Doctor to this passionate audience.”
A few of the Live + Same Day Ratings Highlights includes a premiere telecast that delivered 2 million total viewers and 1.1 million Adults 18-49. In that same demo, “Doctor Who” helped BBC AMERICA take the number-three spot in its timeslot this week, even out-delivering the big 4 broadcast networks and ranking only behind college football on ESPN and the finale of Sábado Gigante on Univision.
In the A18-49 demo, Doctor Who is now one of just 14 dramas on TV this season to show any growth from its prior season premiere (that is out of 100+ returning dramas we should mention).
The A18-49 audience ranks as Doctor Who’s biggest season premiere ever on BBC AMERICA, nearly doubling the S8 average (+95%). In the demo, episode 901 ranks among the top 10 returning cable drama premieres this season, beating Homeland, Suits and The Strain, among others.
If you have already seen episode 1, then take a quick look at the teaser for episode 2 in the trailer below. (The trailer does contain a few SPOILERS if you have NOT seen episode 1 “The Magician’s Apprentice”)
The episode reigned as the #1 most social drama of the night based on ListenFirst’s Digital Audience Ratings for Television. “Doctor Who” was also the #1 TV brand on Tumblr, the #1 drama on Facebook, Twitter and YouTube and the #2 drama on Instagram, following The Walking Dead, according to the statements made by the BBC earlier today. It was also the #1 most social drama of the week.
Also according to the BBCm episode 901 “garnered larger social engagement than the most recent season premieres of Scandal, Agents of S.H.I.E.L.D, True Detective, Outlander, Glee, and The Flash, among others.”
Episode 2 “The Witch’s Familiar” will release on the BBC this week.