J.K. Rowling’s new essay talks origins of the Potter family name, more on Invisibility Cloak
Terrific news Harry Potter fans, there is new writings from J.K. Rowling that sheds unexpected new light on the origins of the Potter family name, delves into Harry’s ancestry, explains how his grandfather quadrupled the family’s fortune and how the Invisibility Cloak became a family heirloom.
Recently undergoing a design transformation, pottermore.com now includes more content than ever before and is designed to be consumed in a completely different way to the original site, which was launched in 2012. The new site contains entertaining features, commentary and articles about the Harry Potter series and the wider Wizarding World. Being designed first for mobile also helps users to easily share on social media as they go.
For the first time ever, there will be reporting and features by the Pottermore Correspondent, a journalist dedicated to reporting on all the latest updates going on in the Wizarding World. In the months to come the Pottermore Correspondent will report on the forthcoming Warner Bros. feature film Fantastic Beasts and Where to Find Them, based on an original J.K. Rowling screenplay, and the stage play Harry Potter and the Cursed Child, a new story by J.K. Rowling, Jack Thorne and John Tiffany, written by Jack Thorne, which is set to open in London in 2016.
Susan L. Jurevics, Chief Executive Officer, Pottermore, said: ‘J.K. Rowling is continuing to expand her magical universe, and as the Wizarding World expands, so does Pottermore. The fascinating story of the Potter family, from the author herself, will enthrall everyone interested in this world and shows just how J.K. Rowling’s writing remains at the heart of our new site. Users will find all areas easier to access, due to the elimination of mandatory registration, as well as responsive designs for optimal viewing across a wide range of devices. Our new digital destination is tailored to unlock and stimulate the imagination like never before.”
This comes as several new versions of the classic stories have gone on sale, including the illustrated additions (shown above) and new themed-editions. Pottermore is the digital entertainment, news and e-commerce company from J.K. Rowling, inspired by the Harry Potter books and the wider Wizarding World. Launched in 2012, it is also the global publisher of the Harry Potter eBooks and digital audio books. As the digital heart of J.K. Rowling’s Wizarding World, pottermore.com is dedicated to unlocking the power of imagination. It offers news, features, and articles as well as new and previously unreleased writing by J.K. Rowling.
More information can be found at pottermore.com