Look behind the scenes at Demi Lovato’s ultra-stylish Skechers campaign
The “Cool for the Summer” temptress, Demi Lovato, is front and center in a recently released behind-the-scenes video from Skechers this week. The popular singer/performer was chosen to be the face of this year’s footwear campaign for the company.
In the next few months you can expect to start seeing Lovato’s television commercial and print ads, they are currently scheduled to launch in Holiday 2015 and run through Spring 2016. If you want an early look at the new campaign, Skechers released the following behind-the-scenes preview for fans to enjoy, showing a playful and incredibly fit Lovato in action.
Also released this week were a few of the images from the shoot, shown above, showing off more of the multi-platinum selling recording artist.
On a break during the shoot, Demi explained her feelings about Skechers a year into her successful global campaign: “It feels really great to support a company that I actually love and wear. I have a ridiculous amount of Skechers in my closet. What I love about these shoes is they are very VERY comfy.”
In addition to the print campaign, Demi will star in two new Skechers commercials featuring the brand’s Holiday 2015 and Spring 2016 collections.
Demi’s fifth studio album, Confident, featuring her Hot 100 hit “Cool for the Summer” and newly released title track “Confident” will debut on October 16.