Culture

Pornhub is breaking into New York Fashion Week with promotional attire

When you think about Pornhub you probably don’t think about graphic tees and hoodies but the company is expanding its brand and hitting NYFW with a new set of clothing options.

Today the company is celebrating the launch of the company’s brand new street wear apparel line, which will be sold on Pornhub’s Pornhub Apparel e-commerce site (not connected to the porn site and Safe for Work).

To commemorate the clothing line’s rollout, the site will be hosting a one-time Pornhub Pop-Up Shop event in NYC’s Lower East Side, where it will be taking over the famous hot dog hot spot, Crif Dogs as a venue for exhibiting the collection.

The Pornhub Pop-Up Shop will open to the general public on 9/10 – during 2015 New York Fashion Week – from Noon (ET) to 5:00 PM (ET), where pieces from the new line will be available for purchase by visitors at a discounted promotional rate, with free shirts going to the first 100 people who show up. The shop will also have a guest appearance from Pornhub’s own social media darling, Pornhub Aria, who will be helping to curate the event and provide attendees with the ‘Hub’s own custom created hot dogs courtesy of the Crif Dogs crew.

The all-new clothing line, known as the Pornhub NYC Capsule Collection, will be made up of exclusively designed crew necks, hoodies, hats and t-shirts featuring concepts from four acclaimed New York-based graffiti artists and designers hailing from all corners of the Big Apple. Bronx-based Ces and Cope2 each contributed designs exuding the very essence of the Bronx tagging scene, evoking new age art form with ‘Beat Street’ era grittiness, while artists Kalen Hollomon, and Baron Von Fancy bring a more refined, high concept style to proceedings with their own subversive designs aimed at evoking their signature artistic trademarks. Hollomon was most recently commissioned to create the album art for The Weeknd’s newest album, Beauty Behind the Madness.

“We’re super psyched to be making our first foray into the world of fashion and street wear,” said Corey Price, Vice President, Pornhub. “Each of the four individuals we’ve collaborated with on the design front to make this happen are insanely talented and add their own flavor to every component of the collection, thus giving us utmost confidence in sharing our new line with those that attend our upcoming pop-up shop, as well as the world at large via the launch of Pornhub Apparel.”

All of the artists involved with the NYC Capsule Collection are each revered in their own rite for their respective crafts, and collectively have worked for brands such as Mercedes Benz, Calvin Klein, Adidas, Rockstar Games, Red Bull, Bacardi, Nike, Urban Outfitters, Uber, Porsche, Rag and Bone, and many more.

“Of all the collaborations I’ve done, making something for Pornhub was truly a (wet) dream come true,” says Baron von Fancy on his latest work with Pornhub. Ces cited his “pleasure working with Pornhub on this design – they were very open minded as well as professional,” while Cope2 went on record about how “this project allowed me to be able to take my classic legendary NYC graffiti art bubble letter style and creating…something that gives the Pornhub name the same kind of effect and style that I would do within my art work…I’m really happy with the outcome of the creation and design.”

The NYC Capsule Collection is the first in what’s slated to be an ongoing set of geographically and culturally influenced collections throughout the world.