Cinderella Blu-Ray release helps celebrate “A Million Words of Kindness” campaign

There were so many terrific headlines from Disney’s D23 Expo this year that you may have missed a special celebration that is launching this week to raise awareness for World Kindness Day.

In collaboration with the Digital HD and Blu-ray release of Disney’s “Cinderella” on September 15, 2015, Walt Disney Studios announced the new “A Million Words of Kindness” Campaign.

The campaign officially launched on August 15, 2015 but the event will continue over the next few months. Inspired by the spirit of Cinderella, this online initiative invites fans everywhere to pledge their commitment to be courageous and kind in the hopes of achieving “A Million Words of Kindness” in time for World Kindness Day on November 13th, 2015.

In the film “Cinderella,” Ella is told by her mother, “Where there is kindness, there is goodness; and where there is goodness, there is magic.” Now families everywhere can create this magic themselves by submitting words of courage and kindness at, using the hashtags #Cinderella and #bekind or the handle @Cinderellamovie. These kind words and their entrant’s names will then appear on the site’s interactive “Kindness Wall.”

Fans that are excited to get their hands on the Blu-Ray, DVD, or Digital version of the film “Cinderella” can get all three in the Cinderella 2-Disc Blu-ray + DVD + Digital HD set. You can pre-order your copy now on authorized retailers like

To join the “A Million Words of Kindness” Campaign, visit the website and use your words to help make the world a kinder, more magical place.

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