Television

Pretty Little Liars “A” reveal nets 2-year high, second best finale on record

Pretty Little Liars finale

If you ever want a job in social-media or customer engagement, take notes on the ABC Family Pretty Little Liars team because the #PLL army dominates.

Last night was the epic reveal of “A” in the ABC Family series “Pretty Little Liars.” We we’re shocked by revelation on last night’s episode but we are even more surprised at just how many fans tuned-in to see the vents unfold.

The “Pretty Little Liars” Big ‘A’ episode set a 2-Year Ratings high for the among target demographics Adults 18-34 (1.4 million/2.0 rating), Women 18-34 (1.2 million/3.4 rating), Adults 18-49 (1.8 million/1.4 rating) and Women 18-49 (1.4 million/2.2 rating.)

The episodes surged to 18-month highs in Total Viewers (3.1 million), Viewers 12-34 (2.1 million/2.2 rating) and Females 12-34 (1.8 million/3.8 rating) – since 8/27/13 and 3/18/14, respectively.

In fact, the finale ranked as the series’ #2 summer finale on record in the key 18-34 and 18-49 categories and #3 out of its 11 season finales to date.

The “Pretty Little Lars” finale became the #1 most tweeted TV series telecast of Summer 2015 – and the #3 most tweeted cable TV series episode on record – amassing over 1.6 million tweets, accounting for 50% of all Twitter TV Tweet activity for the day.

These over 1.6 million tweets were seen by a Twitter TV audience of 6.2 million unique users and generated over 68 million Twitter TV impressions. Moreover, the 12:00 – 8:00 p.m. favorite episode stunt leading into the finaleaccumulated a series record 4.5 million tweets, more than doubling its spring-finale marathon-day tally (2.2 million). Impressively, driven by the finale, “Pretty Little Liars” passed 3 million Twitter followers.

“Last night’s ‘Pretty Little Liars’ finale was a true Twitter triumph. ABC Family continues to innovate in how they encourage fan participation across social media, never content to let their social strategy stagnate. And it shows – the summer finale of ‘Pretty Little Liars’ shattered records by generating more tweets than ever, and not just during the episode itself. Before the finale even started yesterday, ‘Pretty Little Liars’ fans had already posted more than two million tweets about the show, breaking previous all-day records. Pretty Little Liars still has one of, if not the most, active and engaged Twitter fandoms in existence.” – Jenn Deering Davis, Editor-in-Chief, Union Metrics.

“Pretty Little Liars” as a series also accounts for the Top 6 most tweeted scripted telecasts in cable TV history.

“Pretty Little Liars” is produced by Alloy Entertainment in association with Warner Horizon Television and is executive produced by I. Marlene King, Oliver Goldstick, Leslie Morgenstein and Joseph Dougherty. The series stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse.

Tags : ABC