AT&T introduces TV And Wireless combined packages
AT&T is putting it’s recent acquisition of DirectTV to good use by offering a new TV and wireless services package to customers. The new package will offer special discounts to customers that combine their TV and Wireless Carrier contracts under a ‘one bill’ plan starting on August 10.
The new offer includes HD and DVR service for up to four TV receivers, unlimited talk and text for four wireless lines, and 10GB of shareable wireless data for $200 per month. The company states that the average household could save up to $600 or more in the first 12 months by combining their contracts.
“Today is the first of many planned moves to enable our customers to enjoy a premium entertainment experience almost anywhere,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment and Internet Services. “We’re going to deliver more TV and entertainment choices to more screens – when and where our customers want it. And we’ll offer incredible value with more flexibility and convenience through our integrated packages that deliver a great experience.”
As part of this launch on Aug. 10, and for the first time nationwide, new DIRECTV subscribers will have immediate access to programming – on their mobile devices via a walk out and watch TV experience – at point of sale. They can view it on their compatible mobile devices after leaving the store before TV service is installed. The walk out and watch feature will be delivered through the DIRECTV app and customers will have a limited time to activate their mobile TV service. AT&T sales representatives will assist customers to set up the app on their wireless device in the store.
“AT&T is wasting no time extending the benefits of its DIRECTV acquisition to consumers,” said Roger Entner, founder, Recon Analytics LLC. “With this newly integrated offer, it’s clear AT&T is focused on offering value on top of convenience to win new customers and become a leader in entertainment and communications.”
“All in One”: It’s Simple (as detailed by AT&T)
With the new All in One plans, consumers can choose from a variety of DIRECTV plans available nationwide, or several AT&T U-verse TV plans, available in 21 states.
TV packages available for 12-month promotional pricing include:
DIRECTV Select or U-verse U-Family, $50 per month
DIRECTV Xtra or U-verse U-200, $70
DIRECTV Ultimate or U-verse U-300, $75
DIRECTV Premiere or U-verse U-450, $125
Customers may add AT&T’s coast-to-coast wireless services, with 10GB of shareable data and unlimited talk and text for four phone lines for $160 per month. When combined on a single AT&T bill with the basic TV plan for $50 (DIRECTV Select or U-verse U-Family), with service on up to four TVs, consumers will pay $200 per month for the All-in-One plan after a $10 a month combined bill discount.
Customers who combine TV services with eligible AT&T wireless services on a single monthly AT&T bill are eligible for the $10 combined bill discount. The discount will continue if the customer keeps both services on a combined bill – an annual savings of $120.
Additionally, DIRECTV and U-Verse TV customers who switch to AT&T wireless service from another wireless provider will receive a $300 bill credit when they buy a smartphone on AT&T Next and trade in an eligible smartphone.
“All Included” Covers Costs and Brings in High-Speed Internet Options
As part of this launch, AT&T also is introducing a customer friendly “All-Included” pricing model with DIRECTV and U-verse TV packages. “All-Included” pricing plans start as low as $50 per month for TV programming and include up to four receivers, DVR functionality and HD technology fees for the first 12 months.
In addition to the $200 per month TV and wireless combined plan, where available, customers also can add AT&T high-speed Internet services “All-Included” plans. Introductory 12-month promotional pricing includes the Wi-Fi gateway with no monthly fees for equipment. Pricing is available for three speed tiers, including:
AT&T high-speed Internet with speeds up to 6Mbps, $30 per month
AT&T high-speed Internet with speeds up to 24Mbps, $40 per month
AT&T high-speed Internet with speeds up to 45Mbps and 75Mbps, $50 per month.
More details on the pricing and data-plans being offered with the new promotion can be found at att.com/dtvoffers.