Kate Hudson’s Fabletics brand will open new stores this year

Kate Hudson’s athletic wear brand has become one of fashion’s hottest trends and in 2015 Fabletics will open its first brick-and-mortar stores across the United States. From Delaware to St. Louis, customers will be able to shop Kate’s handpicked selection of unique activewear designs, just in time for the holiday season.

“Adding Fabletics stores to our mall portfolio will give shoppers more access to an innovative activewear brand that is already making waves online,” said Alan Barocas, Sr. EVP of Leasing, GGP. “More and more, we are seeing pure-play retailers like Fabletics see the value of adding physical locations to enhance sales and brand visibility. In fact, 90 percent of all U.S. retail sales occur at physical stores, and when a pure-play retailer opens a physical store, they see online sales increase three to five times in the same trade area.”

The new Fabletics locations opening this fall include: Bridgewater Commons (Bridgewater, N.J.); Christiana Mall (Wilmington, Del.); Kenwood Towne Centre (Cincinnati); The Mall in Columbia (Columbia, Md.) and Saint Louis Galleria (St. Louis).

The stores will feature an assortment of amenities to provide an elevated experience for shoppers, including mobile points of sale, free shipping from warehouses for out-of-stock items, in-store fitting appointments, buy online and pick-up in store (BOPUS), as well as a virtual shopping cart to help customers complete their shopping online after their in-store visit.

“We are excited to be opening our first retail locations with GGP,” said Gregg Throgmartin, president of retail, Fabletics. “As an e-commerce leader that is expanding into brick-and-mortar retail, it was key that we partner with an innovative shopping center owner that has introduced cutting-edge retail concepts to fashion-forward and stylish customers.”

Fabletics features fashion-infused activewear that takes you way beyond the workout, from performance-enhancing pieces to high-fashion pieces to ultra-cozy loungewear.

Every style is designed for working out and going out. Fabletics locations will also feature FL2, which offers a range of elite workout gear and versatile lifestyle essentials for men to work out, play, and live in. With outfits starting at $49.95 for a top and a bottom, Fabletics and FL2 offer premium activewear without the high cost.

more info: fabletics.com