Twinkie’s were first introduced to America 85 years ago and to celebrate Hostess Brands has introduced The Twinkies Cookbook, Twinkies 85th Anniversary Edition.
Published by Ten Speed Press, a division of Random House, the cookbook offers everything form the Twinkling Turkey to the Deep-Fried Bacon-Wrapped Chocolate-Covered Twinkies. Each generation seems to create a new and delicious way to enjoy the Twinkie and this collection might inspire you to come up with your own.
The new cookbook is available today wherever books are sold, including Amazon.com.
“We thank the legions of fans who made their voices heard to pave the way for the return of the iconic Hostess brand and especially those who channeled their creativity and culinary wizardry to make this cookbook possible.”
The book debuts two years after Hostess Brands mounted “The Sweetest Comeback in the History of Ever,” returning to store shelves from the brink of extinction following a groundswell of fans determined not to let their beloved Twinkie twinkle off into the sunset.
“Hostess is a brand rooted in innovation – and nowhere is that spirit more embodied than in the Twinkie, the crème filled, sponge cake sensation that has set the gold standard for snack cakes for 85 years,” said Ellen Copaken, Senior Director of Marketing at Hostess Brands, LLC. “We thank the legions of fans who made their voices heard to pave the way for the return of the iconic Hostess brand and especially those who channeled their creativity and culinary wizardry to make this cookbook possible.”
Today, nearly half a billion Twinkies are sold each year, while it takes 10 minutes to bake a Twinkie – which was invented in 1930 by James Dewar. It takes seven minutes to make the Patriotic Twinkie Pie recipe in the original Twinkies Cookbook, while 121 is the number of Twinkies eaten in six minutes by Major League Eating’s top-ranked eater, Joey “Jaws” Chestnut. Today, Hostess has 1,113,353 likes on Facebook.
The introduction of The Twinkies Cookbook, Twinkies 85th Anniversary Edition comes on the heels of a Hostess-sponsored summer promotion that celebrates the Minions movie in theaters now. The “Ultimate Twinkie Minion Sweepstakes” invites consumers to take a Twinkie Minion selfie for a chance to win a trip to Paris. In addition to the promotion, Hostess has introduced limited-edition Minion Decoration Kits, available in both Classic and Banana flavors. Each kit contains 16 Twinkies and four sheets of edible Minions stickers, allowing fans to create their own Minion masterpiece.
more info: amazon.com