Amazon Kindle users should be happy to learn that the company has announced a new Kindle sharing experience that makes it easier for people to have conversations about great books.

The new service uses the same mobile messaging apps they already love, and can even be used with people who have never used Kindle before. Kindle readers could already share quotes and recommendations with all their friends on Facebook or Twitter, and now they can start a conversation with specific people.

By clicking on a book recommendation or shared quote now lets people start reading instantly, much like typical links to articles and videos.

“The perfect quote in a book isn’t always the perfect quote for your whole social network. Now it’s easy to share exactly what you want in a Kindle book with exactly who you want,” said Russ Grandinetti, Senior Vice President, Kindle. “Kindle makes it easy to chat about the books you’re reading, whether it’s making a recommendation or sparking a conversation about a quote you loved. And friends who receive the share can instantly start reading a free sample of the book—no sign-up, no sign-in, and no app to install.”

Here’s how it works:

From a Kindle book, easily share quotes, highlights, and recommendations with specific friends. Users can Share via popular mobile messaging apps like Facebook Messenger and WhatsApp, as well as email, texting, and more.

Users can use share today from Kindle for Android, and the service will be coming to Kindle e-readers and other devices later this year.

Friends who receive a share can instantly start reading a free book preview right from their phone, tablet, or PC—no need to sign up, sign in, or install an app.

To learn more about the new sharing features announced today, visit amazon.com/bettersharing