Apple bows to Taylor Swift’s demands following open-letter
This week Apple ended its Bad Blood with pop-sensation Taylor Swift. On Twitter late Sunday night, Apple senior executive Eddy Cue confirmed that Apple Music will pay artists during the service’s free, three-month trial period.
This marks a major reversal in Apple’s initial policy and the announcement comes just one day after Taylor Swift wrote an open-letter to Apple Music on Tumblr that she named “Dear Apple, Love Taylor.”
Cue responded on Twitter stating, “We hear you @taylorswift13 and indie artists.”
Taylor’s initial letter was very critical of Apple’s now-former music-royalty policy. Swift explained in the letter why her latest album, 1989, would not appear on Apple Music when it debuts later this month.
“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Swift wrote of the decision to not pay artists during the three-month free trial period (most streaming services offer one month free). “This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows.”
Swift continued, “This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field… but will not get paid for a quarter of a year’s worth of plays on his or her songs.”
Cue told Billboard that Swift’s letter opened the company’s eyes, “When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change,” Cue explained in the interview. “And so that’s why we decide we will now pay artists during the trial period.”
After news of the policy changed was confirmed Taylor Swift Tweeted, “I am elated and relieved,” Swift wrote on Twitter after the news broke. “Thank you for your words of support today. They listened to us.”