Do not involve Taylor Swift in your click-bait tweets, singer puts magazine on notice
Do not tempt the wrath of Taylor Swift, that is today’s lesson for journalists looking to make a quick headline or Tweet using the pop-singer’s name.
A recent Tweet from OK! magazine rubbed Taylor Swift the wrong way this morning and for good reason. The magazine, which is a celebrity-based tabloid based in Britain, recently Tweeted a short promo regarding Taylor Swift and a “pregnancy announcement” for one of their articles.
In the end the Tweet was complete click-bait, probably one of the worst from the publisher all year. The “pregnancy announcement” involving Swift, barely involved Swift at all and the pregnancy definitely wasn’t hers.
Instead the “announcement” was simply one of Swift’s fans posing with the celebrity to share her own pregnancy.
The whole event caused Swift so much grief that she took to Twitter to let the magazine know just how terrible found the promo. In a direct reply to the magazine Swift tweeted, “this misleading headline and your choice of words in labeling me are why we need feminism in 2015.”
— Taylor Swift (@taylorswift13) June 20, 2015
Having Swift write to you directly to discuss your terrible Tweeting habits probably isn’t the best way to start your Saturday. When you Tweet for a magazine that relies heavily on celebrities sharing news and media with you, it’s probably not the best idea to use them in your click-bait schemes on social-media.