Live-streaming games and reviews is big business and YouTube seems to think that Twitch has too large of a share in the field. Earlier today YouTube announced “YouTube Gaming,” a new service that will feature content aimed at, and curated by gamers.

The new new app and official website was announced for gamers earlier today (Friday) and was officially branded as YouTube Gaming.

Not only will the site and app feature videos targeted to gamers, they will be created by them as well. The content will be organized by game title, publisher and YouTube content creator instead of just searching through mindless videos by keywords and hoping for the best.

“On YouTube, gaming has spawned entirely new genres of videos, from let’s plays, walkthroughs, and speedruns to cooking and music videos,” YouTube product manager Alan Joyce said in a statement. “Now, it’s our turn to return the favor with something built just for gamers.”

All of this comes after Amazon acquired Twitch last year. The popular live-stream app sold for about $970 million.

Now YouTube Gaming will also allow live-streams of users’ gameplay and will offer streaming at 60fps, DVR and automatic conversion to YouTube videos. Add an ability to monetize the content for creators like on YouTube, and you have a big money maker for everyone involved.