Avengers Age of Ultron breaks IMAX international record with $10.6 million debut
Marvel’s next film ‘Avengers: Age of Ultron’ was expected to break records, and according to the latest figures from the IMAX Corporation, it already has. IMAX announced today that Marvel’s Avengers: Age of Ultron premiered in international IMAX theatres with a record-setting $10.6 million on 175 screens, making it the Company’s highest-ever non-China overseas debut. On a per-screen basis, the film also landed among the largest overseas launches for IMAX, averaging a stellar $61,000 per screen.
Individual market highlights include the Vue’s Copenhagen IMAX location – the first of several IMAX DMR sites scheduled to open in Scandinavia – which grossed $170,000 during its opening weekend. Other noteworthy territories include Brazil, Hong Kong, South Korea and the U.K.
“We’d like to congratulate our longtime partners at Disney and Marvel on this phenomenal overseas opening and for creating an awe-inspiring and resilient franchise that is perfectly suited for The IMAX Experience,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “The international IMAX opening for Avengers: Age of Ultron is record-setting and especially notable if you look at our per screen averages on a local currency basis. With major overseas territories like China and Japan yet to come, as well as the domestic market opening this weekend, we’re excited to continue to build upon the tradition of quality entertainment that the Marvel/IMAX connection carries with audiences worldwide.”