Staying ahead of the curve, Amazon has announced that the company will be offering High Dynamic Range content through Amazon Prime Instant Video within the year. HDR titles will include Amazon Originals this year, with more content already planned for release. Amazon made the confirmation earlier today, stating that Amazon Prime members and customers in the US, UK and Germany will be able to watch titles in High Dynamic Range (HDR) as early as 2015.

According to the announcement, Amazon Originals will be the first to arrive in HDR video quality later this year, with more content to follow. Amazon will be partnering with Hollywood studios, leading technology innovators and global consumer electronics companies to bring Prime members and customers new HDR experience in 2015 and beyond.

“4K Ultra HD picture resolution was just the beginning–we’re excited that Prime members will soon be able to view movies and TV shows including Amazon Originals in HDR quality,” said Michael Paull, Vice President of Digital Video at Amazon. “HDR is the natural next step in our commitment to premium entertainment, and we can’t wait for customers to have even more choice in how they watch their favorite titles on Amazon Prime Instant Video.”

It was less than six months ago that Amazon brought movies and TV shows to Prime members and customers in Ultra HD, and the company is still expanding their catalog of titles available in the high quality 4K picture resolution. It’s a big step, considering 4K isn’t exactly a standard yet in most homes, but the race to prepare for the drop in TV and monitor prices already has content-providers stocking their virtual shelves with releases. Following the 4K boom, will be the next step in HDR–the technology that brings greater contrast to the screen, with detailed shadows and distinct highlights to make colors appear richer, brighter and more lifelike, unlike ever before. Even though 4K is still a prominent improvement from standard HD that most of enjoy, it’s nice to know that HDR is already improving the experience.